Amazon & eCommerce Channel Manager

• **About the Role**
• Washington Shoe Company, a 4th-generation family-owned footwear business with 135+ years of heritage (brands including Western Chief), is seeking a results-driven Senior Amazon & eCommerce Channel Manager
• to own and accelerate our Amazon and DTC channels. You will drive merchandising, advertising, category expansion, and performance across Amazon Vendor Central and our DTC websites; delivering measurable revenue growth while collaborating closely with our Production Operations team on inventory and forecasting.
• This is a high-impact, hands-on position for someone who thrives on optimizing listings, crushing advertising metrics, spotting white-space opportunities (e.g., expanding into high-potential categories), and turning data into action. If you love Amazon Vendor Central, can deliver strong ROAS, and want to help a legacy Pacific Northwest brand win in ecommerce, we want to hear from you.
• Key Responsibilities
• **Merchandising & Content Optimization**
• Own end-to-end product detail pages on Amazon and DTC, including titles, bullets, descriptions, images, A+ content, videos, and storefront. Conduct keyword research, competitive analysis, and continuous optimization to improve rankings, conversion rates, and organic performance.
• **Advertising Strategy & Management**
• Plan, execute, and optimize Amazon PPC campaigns (Sponsored Products, Brands, Display, etc.). Monitor ACOS, ROAS, search term reports, and budgets. Deliver insights and recommendations to maximize

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• Own the Amazon advertising budget and manage the relationship with our external advertising agency partner, holding them accountable to performance targets, spend pacing, and clear deliverables.
• **White Space & Growth Opportunities**
• Identify and pursue new category expansions, product opportunities, and assortment gaps (e.g., competitive pricing and positioning against market leaders). Conduct market/competitive research and propose actionable plans aligned with our production capabilities.
• **Channel Performance & Analytics**
• Track and report on key metrics (sales velocity, BSR, account health, conversion, revenue, profit). Use data and tools to identify risks and opportunities. Provide regular insights to leadership.
• **DTC Website Management**
• Oversee our direct-to-consumer websites merchandising, promotions, user experience, pricing parity, and alignment with Amazon.
• **Account Health & Operations**
• Manage day-to-day Vendor Central activities, ensure policy compliance, handle escalations, and coordinate closely with Production Operations on inventory flows, launches, promotions, and replenishment timing.
• **Team Leadership & Task Management**
• Directly manage team members, setting priorities, assigning and tracking daily tasks, and ensuring timely, high-quality execution across Amazon and DTC workstreams. Provide coaching, feedback, and day-to-day workload balancing as the channels scale.
• **Strategic Initiatives**
• Test new Amazon features, run promotions, support product launches, and contribute to broader e-commerce strategy. Leverage AI tools and internal systems for efficiency.
• **What Success Looks Like in the First 90 Days**
• Full ownership of Amazon Vendor Central and DTC performance dashboards.
• Completed audit and optimization of top product listings + advertising campaigns.
• Identification and proposal of 2–3 high-potential white-space opportunities.
• Strong collaboration established with Production Operations and cross-functional teams.
• Effective working rhythm established with direct report, including clear task priorities, accountability, and a regular check-in cadence.
• Clear performance reporting cadence implemented.
• **Qualifications**
• **Required**
• 5+ years of hands-on Amazon Vendor Central experience (preferably for a consumer goods or footwear/apparel brand). Proven track record managing full-funnel Amazon performance (listings + advertising + growth). Strong analytical skills with data-driven decision making. Experience with Amazon Ads Console, Helium 10/Jungle Scout (or equivalent), and ecommerce platforms (Shopify preferred).
• **Preferred**
• Experience in footwear, retail, or wholesale. DTC website management. Knowledge of inventory/forecasting principles. Familiarity with AI/analytics tools for e-commerce.

Experience managing or mentoring a direct report

• Exposure to additional marketplaces (e.g., Macy’s) a plus.
• **Personal Attributes**
• Self-starter with strong ownership mindset. Excellent communicator who delivers results (not just updates). Detail-oriented yet strategic. Comfortable in a fast-paced, entrepreneurial team environment.
• **What We Offer**
• Competitive salary; $105K-120K annually + quarterly performance bonus tied to Amazon/DTC revenue and profitability.
• Full benefits package including health, dental, vision, PTO, 401(k), etc.
• Opportunity to make a visible impact in a stable, growing family business with strong values.
• Access to cutting-edge AI tools (on-prem NVIDIA cluster) and a collaborative leadership team.
• **Washington Shoe Company is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.**