Assistant Manager, eCommerce Asia
- company
- KEF | Kent Engineering & Foundry
- location
- New Territories, Hong Kong
- posted
- 27 May
- KEF is a British hi-fi audio brand with a long track record of audio technology innovation and award-winning products, serving customers across Asia Pacific, Europe, North America, and the Middle East. To support continued growth, KEF is hiring a Product Executive to help drive product planning, new product development, and go-to-market preparation within the Product Management team.
- **Role Summary:**
- We are looking for an Assistant Manager, eCommerce Asia. Reporting to the Senior Director, eCommerce & Platforms, this role drives sustainable and profitable digital growth across our APAC region by optimising the end-to-end consumer journey. This role manages the day-to-day operations of multiple websites and execution of merchandising tactics. It works alongside the wider digital team to maximise direct-to consumer online revenue and deliver a best-in-class digital experience. This role will manage performance marketing channels in collaboration with our Asia agency partner. The ideal candidate will be a commercially focused, digital multitasker who can comfortably work under pressure, whilst delivering multiple deadlines and objectives.
- **Key Responsibilities**
- Develop and implement e‑commerce strategies to improve website performance and achieve commercial objectives
- Manage online merchandising including assortment presentation, pricing and promotional setup
- Monitor product performance, AOV, and merchandising effectiveness to drive commercial growth
- Manage inventory levels, compile forecasts and work alongside logistics to ensure availability at all times
- Execute onsite SEO/GEO optimizations to improve organic traffic and visibility
- Drive performance marketing across Google and Meta in partnership with agency
- Manage ad budgets and channel mix to maximise revenue growth, ROAS and CPC
- Ensure activity is aligned with commercial priorities and campaign calendar
- Partner with marketing colleagues to plan and execute acquisition and retention campaigns
- Provide strategic guidance and support to cross-functional teams including sales and marketing
- Monitor and report on key performance indicators weekly/ monthly to track success of initiatives
- **Requirements**
- Minimum 3 years’ experience in eCommerce or digital marketing
- Understanding of managing DTC ecommerce within wider channel environment
- Proficiency in using eCommerce platforms (Shopify, Google Ads, Meta Ads Manager) and online analytics tools (Google Analytics, Google Data Studio, CrazyEgg)
- Success in managing external media agencies
- Bachelor’s degree in Digital Marketing, E-commerce , or a related discipline (or equivalent experience)
- Strong Excel/data analysis skills with the ability to interpret and present performance insights
- Excellent written and verbal communication skills in English and Chinese (Cantonese and Mandarin). Proficient in Japanese or Malay is a bonus.