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jobs/maino.ai

Assistant Manager – Performance Marketing (US Shift)

company
Maino.ai
location
Bengaluru South, Karnataka, India
posted
20 Jul
  • **Job Role:**
  • Assistant Manager - Performance Marketing (US Shift)
  • **Location:**
  • Work from Home
  • **Shift:**
  • US Shift
  • **Experience:**
  • 3+ Years
  • **Department:**
  • Marketing / Growth
  • **About Maino.ai**
  • Maino.ai is an AI-driven technology company focused on building innovative and scalable solutions that simplify and enhance business operations. We empower businesses with data-driven marketing solutions and cutting-edge technology to maximize campaign performance across digital platforms.
  • We're looking for an experienced
  • **Assistant Manager – Performance Marketing**
  • who is passionate about digital advertising, data analysis, experimentation, and driving measurable business growth through performance marketing.
  • **About the Role**
  • As an
  • **Assistant Manager – Performance Marketing**
  • you will be responsible for planning, executing, optimizing, and scaling paid marketing campaigns across multiple digital channels. You will work closely with internal teams to deliver high-performing campaigns while continuously analyzing performance data and identifying opportunities for optimization.
  • The ideal candidate should possess strong analytical skills, hands-on experience with digital advertising platforms, and a growth mindset to thrive in a fast-paced environment.
  • **Key Responsibilities**
  • Plan, execute, and optimize paid marketing campaigns across platforms including
  • **Google Ads, Meta (Facebook & Instagram), Amazon Ads, YouTube, and other digital channels.**
  • **Monitor campaign performance and optimize key performance metrics such as CAC, LTV, ROAS, CTR, CPI, Conversion Rate, and Retention.**
  • **Stay updated with the latest advertising platform features and leverage new products to maximize campaign performance.**
  • **Analyze campaign data, identify trends, and provide actionable recommendations for continuous improvement.**
  • **Prepare regular performance reports and present campaign insights to internal stakeholders.**
  • **Collaborate with creative teams to conceptualize high-performing ad creatives based on consumer behavior and business insights.**
  • **Analyze user behavior and perform root-cause analysis to identify performance fluctuations and optimization opportunities.**
  • **Design and evaluate experiments across marketing channels, including Programmatic, YouTube, and other high-impact acquisition channels.**
  • **Conduct A/B and multivariate testing to improve campaign efficiency and marketing ROI.**
  • **Work closely with cross-functional teams including Analytics, Product, Creative, and Engineering to drive business growth.**
  • **Required Skills & Qualifications**
  • **3+ years**
  • of hands-on experience in Performance Marketing.
  • Strong expertise in
  • **Google Ads, Meta Ads (Facebook & Instagram), Amazon Ads, YouTube Ads**
  • and other paid media platforms.
  • Strong understanding of digital marketing metrics including
  • **CAC, LTV, ROAS, CTR, CPI, CPA, Retention, and Conversion Rate.**
  • **Excellent analytical and problem-solving skills with a data-driven approach.**
  • **Ability to interpret marketing data and derive actionable business insights.**
  • **Experience designing and optimizing paid marketing campaigns across multiple channels.**
  • **Strong communication and stakeholder management skills.**
  • **Ability to manage multiple campaigns simultaneously in a fast-paced environment.**
  • **Preferred Skills**
  • Advanced proficiency in
  • **Microsoft Excel**
  • (Pivot Tables, Lookup Functions, Data Analysis).
  • Familiarity with
  • **Google Analytics (GA4), AppsFlyer, Firebase, Looker Studio**
  • or similar analytics platforms.
  • Understanding of attribution models and marketing measurement.
  • Experience with experimentation frameworks, A/B testing, and multivariate testing.
  • Basic knowledge of SQL or marketing analytics tools is an added advantage.
  • Creative mindset with an understanding of ad copy, content, and creative strategy.
  • **What You'll get**
  • Opportunity to work on high-scale performance marketing campaigns across global markets.
  • Exposure to AI-driven marketing solutions and advanced growth strategies.
  • Collaborative work environment with experienced marketing, analytics, and product teams.
  • Continuous learning, ownership, and career growth opportunities.
  • Competitive compensation and benefits.
  • A fast-paced, innovation-driven culture where your ideas make an impact.
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