Associate Director - Paid Media, Omnichannel
- company
- Direct Agents
- location
- New York, NY, United States
- posted
- 30 May
- We’re seeking an Associate Director, Paid Media to lead and grow a portfolio of client relationships while managing a team of channel experts. You’ll bring hands-on activation experience in at least one paid channel, sharp strategic thinking, and the ability to present complex media solutions with clarity and confidence.
- This is a high-impact, client-facing leadership role designed for someone ready to shape omnichannel strategy across a range of industries and business models.
- This NYC based role has a competitive salary range of $105,000 - $120,000, depending on experience, with annual compensation reviews based on performance. Potential bi-annual bonus pay is based on company and individual performance.
- **Key Responsibilities**
- Lead strategic direction across multiple paid media clients, including search, social, programmatic, video, and emerging platforms.
- Own client relationships: Act as the senior day-to-day lead, guiding client conversations, delivering presentations, and ensuring media strategy aligns with their business objectives.
- Activate & Optimize: Maintain deep hands-on-keyboard expertise in at least one performance channel (SEM, paid social, programmatic, or others) and oversee executional excellence across all channels.
- Manage a team: Lead, mentor, and develop a team of media managers and specialists, ensuring growth, performance, and collaboration across accounts.
- Drive innovation: Translate client goals into cutting-edge media solutions, leveraging 1st party data, automation, and AI where applicable.
- Reporting & Insights: Oversee analytics, testing strategies, and performance reporting. Present clear, compelling narratives to internal and external stakeholders.
- Collaborate cross-functionally: Partner with creative, data science, influencer, and SEO teams to deliver holistic marketing programs.
- **What We’re Looking For**
- 5–7+ years of digital media experience, ideally in an agency setting.
- In-depth expertise in at least one paid channel (Search, Social, Programmatic, Retail Media, etc.).
- Proven success managing and growing multiple client accounts simultaneously.
- Strong people management skills — experience leading and developing junior to mid-level team members.
- Exceptional presentation and communication skills; comfortable leading meetings with senior-level clients.
- A strategic mindset with strong attention to detail, timelines, and KPIs.
- Experience with tools like Google Ads, Meta Ads Manager, DV360, SA360, or other media platforms and dashboards.
- **What Sets Us Apart**
- Proprietary AI That Actually Works: Kanopy AI is our custom-built intelligence platform—real-time campaign optimization, media mix modeling, natural language analytics, and algorithm enrichment that gives our clients (and our sellers) a genuine edge. This isn’t a buzzword; it’s operational.
- Exclusive Platform Access: Direct partnerships across Google AI Search, Meta, TikTok, Amazon, Freewheel, Teads, Stackadapt and best in class tech and media partners.
- 7x Crain’s Best Places to Work: A people-first culture with a 12-month average time to promotion, a 4-day workweek, and genuine investment in career development.
- Certified Minority-Owned Business: 48% BIPOC representation across the agency, 60% female representation—a team that reflects the diverse markets we serve.
- **Compensation & Benefits**
- Competitive salary of $105,000 - $120,000 depending on experience, plus performance-based bonus structure
- Regular performance reviews with quarterly growth path check-ins
- Comprehensive health, dental, vision, and mental health benefits (One Medical, Talkspace, KindBody, Health Advocate)
- 15–24 days PTO/year depending on seniority, plus birthday off, 7 sick/safe days, and up to 12 weeks paid parental leave
- New MacBook Pro and access to cutting-edge AI tools across the agency
- Sun-drenched penthouse Acceleration Hub on 5th Avenue in Flatiron—with commuter benefits and Citibike membership
- Dog-friendly office, regular team events (Field Day, Ski Club, Golf League, holiday celebrations), and a culture built around ownership and ambition
- Location: This role is based at our NYC headquarters. You must reside or be willing to relocate within commuting distance.