Content SEO Manager

• **Job Title:**
• Content SEO Manager
• **Location:**
• On-site, Bangalore
• **Employment Type:**
• Full-Time
• **About LH2 Holdings**
• LH2 Holdings is an AI-powered digital media accelerator and holding company. We acquire and partner with digital media brands — content websites today, with YouTube channels, creators, podcasts, and newsletters to come — and scale them through tech, content, and distribution infrastructure.
• This is powered by
• **LH2 Media OS**
• an AI platform that helps digital content brands scale by optimizing the entire content value chain: identifying viral topics and trends in real time, then generating story angles, research, and editorial support. We currently work with ~25 brands across different niches with ~50M monthly pageviews under management, having scaled each brand 3–10x.
• Our vision is to become the largest distributed digital media company in the world. LH2 is built by second-time founders who have scaled tech platforms with hundreds of millions of users.
• **About the Role**
• This is a
• **publisher SEO role at its core**
• — built around how editorial content earns visibility in
• **Google Discover**
• and Google Search at scale. You'll own organic growth across our portfolio of ~25 content brands and turn a high-velocity, multi-brand content engine into a compounding organic growth channel.
• Google Discover is our single biggest organic opportunity — and the hardest to master. You'll be the person who understands how content freshness, engagement signals, visual and thumbnail choices, and topical authority combine to win and hold Discover traffic, and how
• **E-E-A-T**
• and topical authority are built and defended through every algorithm update — especially in news and YMYL niches.

You'll operate like an owner

• setting the strategy
• *and*
• executing the small, tactical optimizations that compound into meaningful traffic and revenue.
• **This is not a paid-acquisition, performance-marketing, technical-infrastructure, or ecommerce SEO role.**
• If your background is in editorial, content, or news/publisher SEO, you'll recognize yourself in what follows.
• **What you'll do**
• **Own the organic growth channel.**
• Be fully accountable for organic search performance across our brand portfolio — Google Search, Google Discover, and emerging AI search surfaces — from strategy through execution.
• **Win Google Discover and trend-driven traffic.**
• Develop and own strategies to capture and sustain Discover traffic (a primary channel for content publishers), mastering the interplay of content freshness, engagement signals, visual/thumbnail optimization, and topical authority that drives it.
• **Drive editorial content SEO and E-E-A-T.**
• Partner with editorial teams to optimize the full content value chain — topic and story selection, content structure, on-page optimization, internal linking, and content refresh — building the topical authority and E-E-A-T signals that compound over time, especially in news and YMYL categories.
• **Set a C-level strategy.**
• Create and present a data-backed SEO roadmap that aligns with company-wide goals and secures leadership buy-in. Lead with a business mindset — beyond rankings, toward audience growth, engagement, and revenue.
• **Analyze and iterate.**
• Build a robust, multi-brand reporting framework, analyze performance data, and use insights to rapidly test and iterate on new strategies.
• **Who you are**
• **3+ years of hands-on SEO**
• at a digital publisher, media brand, or high-volume content site, with a proven track record of directly driving traffic and revenue.
• **You've directly grown a Google Discover channel**
• and understand what drives visibility there.
• *(A major differentiator, and central to this role.)*
• **Deep expertise in content and editorial SEO**
• — topical authority, content optimization at scale, internal linking, and content refresh — not just technical

Seo

• **You've applied E-E-A-T**
• to build trust and authority for content brands, particularly in news, health, or other YMYL categories.
• **A strong working command of technical SEO**
• — enough to diagnose issues and direct engineering — even though this role's center of gravity is editorial and content.
• **An excellent communicator**
• who can rally editorial and cross-functional teams, influence without authority, and translate complex data into clear, actionable direction for non-technical stakeholders.