CRO Manager
- company
- Pathfinder Brands
- location
- Mexico (remote)
- work mode
- remote
- posted
- 25 Jun
- **About Pathfinder**
- Pathfinder is a brand platform on a mission to acquire, scale, and revitalize exceptional consumer brands in the U.S. Backed by a committed capital vehicle and led by founders with experience spanning Stanford GSB, Harvard Law, Y Combinator, Forbes 30U30, and deep expertise in e-commerce, marketing, and finance, we acquire high-potential DTC brands and unlock growth through hands-on operational excellence. We have acquired several brands to-date and are building a dream team of experts who want to turn previously mismanaged brands into breakout successes.
- Our long-term vision: build a $100M+ portfolio of beloved, performance-driven consumer brands.
- **About the Role**
- We’re hiring an
- **exceptional CRO Manager**
- to
- **turn traffic into purchases**
- for 2 in-house DTC brands.
- In this remote role, you will
- **own and execute conversion optimization strategies**
- to maximize website performance and marketing funnel efficiency.
- You’ll work closely with
- **the Head of Growth, Design, and web development teams**
- to create
- **data-driven experiments, implement UX/UI improvements, and drive measurable conversion rate growth.**
- **What You’ll Do**
- Lead the development and execution of A/B tests, multivariate tests, and personalization strategies to improve conversion rates and optimize user experiences.
- Conduct and analyze user research, heatmaps, session recordings, and surveys to identify drop-off points and pain points in the user journey.
- Develop and implement a comprehensive CRO strategy focused on increasing conversions across all digital platforms, including web, mobile, and app interfaces.
- Work closely with UX/UI designers, developers, and content teams to create and execute on optimization plans. Ensure changes are effectively implemented and tracked.
- Use tools such as Google Analytics, Hotjar, and other CRO platforms to measure, analyze, and report on the effectiveness of experiments.
- Apply a user-centered approach to solving design and usability challenges, creating smooth and effective user flows that drive desired outcomes.
- Continuously refine the CRO process, advocating for best practices in testing and optimization within the organization.
- Work closely with stakeholders from marketing, sales, and product teams in an agile environment, ensuring alignment on goals and strategies.
- **Skills, Knowledge, and Experience:**
- Minimum 3-4 years of experience in a CRO or digital optimization role, with a proven track record of improving conversion rates.
- Strong understanding of A/B testing, multivariate testing, and personalization techniques. Expertise in using testing platforms (e.g., Optimizely, VWO) and analytical tools like Google Analytics.
- Ability to draw actionable insights from user behavior data, and translate these insights into optimization plans.
- Comfortable with the technical aspects of web analytics, basic HTML/CSS, and JavaScript, with the ability to communicate requirements to developers.
- Understanding of UX/UI principles and how design impacts conversion rates.
- Excellent verbal and written communication skills, with the ability to present insights and recommendations to cross-functional teams.
- **Why Join Pathfinder?**
- **High Ownership:**
- Lead growth across a $100M+ brand platform
- **Creative Autonomy:**
- Big sandbox, bold ideas encouraged
- **Cross-Brand Impact:**
- Learn and scale across multiple industries and audiences
- **Fast Execution:**
- We move quickly and prioritize performance