Digital Marketing & E-Commerce Growth Manager

• Office Supplies – Inbound Lead Generation
• **Location:**
• Remote / Work from Home
• **Employment Type:**
• Full-Time
• **Industry:**
• Office Supplies, Paper, Packaging and Business Consumables
• **About The Role**
• We are seeking a commercially driven
• **Digital Marketing & E-Commerce Growth Manager**
• to generate qualified inbound leads, grow online sales and improve the digital visibility of our office-supplies business. AU Exp 3-5 Year preferred.
• This is not a brand-awareness-only position. The successful candidate will be accountable for increasing website traffic, quote requests, customer enquiries, online orders and recurring B2B revenue.
• You will develop and execute strategies across
• **SEO, AEO, GEO, paid advertising, landing pages, email marketing and e-commerce conversion optimisation**
• Target Customers
• Our customer base includes:
• Offices and corporate businesses
• Resellers and office-supply dealers
• Newsagents and post offices
• Schools and educational institutions
• Medical centres, pharmacies and healthcare providers
• Warehouses and logistics businesses
• Accountants, law firms and professional services
• Government departments and councils
• Procurement teams and buying groups
• Retailers, wholesalers and distributors
• Product Categories
• Products may include:
• A4 and A3 copy paper
• Envelopes and mailing supplies
• Thermal rolls and shipping labels
• Printer cartridges and consumables
• Stationery and general office supplies
• Packaging, warehouse and dispatch products
• Technology accessories and workplace essentials
• Key Responsibilities
• Inbound Lead Generation
• Develop and manage an inbound marketing strategy that generates qualified B2B enquiries.
• Create targeted campaigns for different customer segments, industries and product categories.
• Build lead-generation funnels for quote requests, bulk orders, reseller enquiries and account applications.
• Improve lead quality and reduce the cost per qualified enquiry.
• Work with sales staff to track leads from initial enquiry through to conversion.
• Implement lead scoring, automated follow-up and customer-nurture campaigns.
• SEO, AEO and GEO
• Develop and execute a comprehensive organic search strategy.
• Conduct keyword, competitor, market and customer-intent research.
• Optimise product pages, category pages, service pages and location-based landing pages.
• Improve technical SEO, internal linking, page speed, structured data and website architecture.
• Create content designed to rank in traditional search engines and AI-generated search results.
• Optimise website content for:

Seo

Search Engine Optimisation

Aeo

Answer Engine Optimisation

Geo

• Generative Engine Optimisation
• Build commercial content around pricing, bulk purchasing, product comparisons, specifications, delivery and frequently asked questions.
• Monitor rankings, organic traffic, conversions and revenue generated from search.
• Landing Pages and Conversion Optimisation
• Build high-converting landing pages for products, promotions and customer segments.
• Create separate campaigns for retail, wholesale, reseller, corporate and government customers.
• Write or coordinate clear, sales-focused website copy.
• Improve calls to action, enquiry forms, quote forms and account-application processes.
• Conduct A/B testing across headlines, offers, layouts, forms and product bundles.
• Analyse website behaviour and identify where potential customers abandon the buying process.
• Continuously improve conversion rates across desktop and mobile devices.
• E-Commerce Growth
• Manage and optimise the company's e-commerce platform.
• Improve product titles, descriptions, specifications, images and category structures.
• Develop strategies to increase average order value, purchase frequency and repeat orders.
• Create product bundles, volume-buy offers, cross-sells and upsells.
• Manage promotional campaigns, discount structures and abandoned-cart recovery.
• Improve online ordering for both retail customers and B2B account holders.
• Support marketplace expansion where commercially viable.
• Ensure pricing, stock, product information and promotional offers remain accurate.
• Paid Advertising
• Plan and manage Google Search, Shopping, Performance Max, remarketing and display campaigns.
• Manage Meta and LinkedIn campaigns where relevant to the target market.
• Build campaigns around high-intent searches and commercially valuable product categories.
• Monitor budgets, cost per lead, customer acquisition cost and return on advertising spend.
• Create dedicated landing pages for each major paid campaign.
• Reduce wasted advertising spend through ongoing keyword, audience and campaign optimisation.
• Email Marketing and Automation
• Build segmented email campaigns for prospects, existing customers and inactive accounts.
• Develop automated sequences for:
• New enquiries
• Quote follow-ups
• Abandoned carts
• Account applications
• Repeat-order reminders
• Customer reactivation
• Product launches and promotions
• Segment campaigns by customer type, order history, product interest and purchasing frequency.
• Measure revenue generated from each email campaign and automation.
• Reporting and Sales Alignment
• Build clear weekly and monthly performance dashboards.
• Report on:
• Qualified inbound leads
• Quote requests
• E-commerce sales
• Conversion rates
• Organic traffic and keyword rankings
• Cost per lead
• Customer acquisition cost
• Average order value
• Repeat-purchase rate
• Return on advertising spend
• Marketing-attributed revenue
• Work closely with management and sales teams to identify priority products and target markets.
• Use CRM and sales data to determine which campaigns produce actual customers and revenue.
• Recommend changes based on commercial results, not vanity metrics.
• **Required Experience**
• Minimum 5 years' experience in digital marketing, e-commerce or inbound lead generation.
• Demonstrated experience generating measurable online sales or qualified B2B leads.
• Strong practical experience in SEO, AEO, GEO and content strategy.
• Proven ability to build and optimise sales-focused landing pages.
• Experience managing Google Ads, Shopping campaigns and remarketing.
• Strong understanding of e-commerce conversion-rate optimisation.
• Experience with email marketing, CRM systems and marketing automation.
• Strong analytical ability across Google Analytics, Search Console and advertising platforms.
• Experience working with large product catalogues or multiple SKUs.
• Excellent written English and commercially focused copywriting skills.
• Australian B2B or e-commerce market experience is highly regarded.
• **Preferred Platform Experience**
• Experience with some of the following will be highly regarded:
• Shopify, WooCommerce, Magento or BigCommerce
• Google Analytics 4
• Google Search Console
• Google Merchant Center
• Google Ads and Microsoft Ads
• Meta Ads Manager
• SEMrush, Ahrefs or Screaming Frog
• Klaviyo, Mailchimp, HubSpot or ActiveCampaign
• CRM and sales-pipeline platforms
• Canva, Adobe or similar creative tools
• Heat-mapping and conversion-testing software
• Performance Expectations
• Within the first six months, the successful candidate should be able to demonstrate:
• Increased qualified inbound enquiries
• Increased online sales and quote requests
• Improved organic rankings for commercially valuable keywords
• Stronger visibility in search engines and AI-generated answers
• Improved landing-page and website conversion rates
• Reduced cost per qualified lead
• Increased average order value and repeat purchasing
• Clear attribution between marketing activity and sales revenue
• Ideal Candidate
• You are commercially minded, analytical and execution-focused. You understand that website traffic and social engagement have limited value unless they generate enquiries, customers and profitable sales.
• You can independently identify opportunities, launch campaigns, analyse performance and continuously improve results. You are comfortable working across strategy and hands-on execution in a fast-moving, sales-driven business.
• How to Apply
• Please submit your CV together with examples of:
• E-commerce revenue you have generated
• B2B leads or quote requests produced
• SEO growth and ranking improvements achieved
• Landing pages or websites you have developed
• Advertising budgets and campaigns you have managed
• Improvements made to conversion rates or customer acquisition costs
• Applications without evidence of measurable commercial results may not be considered.