Digital marketing Manager - Shopify ( E-commerce )

• **About Médetone**
• Médetone is a dynamic and fast-growing online pharmacy that prioritises customer care and innovation in healthcare delivery. We are committed to providing customers a seamless, safe, and efficient service. We offer prescription medications, over-the-counter products, and personalised healthcare services.
• **Role Overview**
• We are looking for a dedicated and motivated **Digital Marketing Manager** join our ever-growing team. The ideal candidate will work closely with multiple teams across the business to build and execute strong digital marketing strategies across a variety of channels.
• In this role, you will be responsible for managing and growing multiple brands across the UK, Amsterdam, USA and Dubai, all operating under the same holding group. You will play a key part in increasing brand awareness, driving customer acquisition, and analysing the effectiveness of campaigns to optimise performance and overall success
• **Requirements**
• **Experience Required:** Minimum 5 years in E-commerce (including 2+ years strictly in hands-on Google/Meta ads and Shopify platform marketing).
• We are seeking a results-driven Digital Marketing Manager to lead user acquisition and e-commerce revenue growth. This role sits at the intersection of performance marketing and platform partnerships. You will own the full-funnel strategy across Google Ads, Meta Ads, and **Shopify** Advertising, driving user acquisition and scaling our direct-to-consumer (DTC) e-commerce presence on an international scale.
• **Paid Media & Advertising (Google & Meta)**
• Plan, execute, and optimize end-to-end digital ad campaigns via Google Ads (Search, Display, Shopping, YouTube) and Meta Ads (Facebook/Instagram) to maximize ROAS and minimize

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• Manage daily advertising budgets and execute rigorous A/B testing on ad copy, audiences, and landing page creatives.
• **Shopify Advertising & Growth**
• Develop and manage **Shopify** ad campaigns (Shop Ads, App Store ads, and marketplace placements) to build brand awareness, drive targeted traffic, and boost store subscriptions.
• Collaborate with **Shopify’s** ecosystem and partnership networks to align performance campaigns with global retail trends and shopping events.
• **E-commerce Strategy & Analytics**
• Drive online sales optimization by tracking the end-to-end conversion funnel.
• Utilize e-commerce metrics (CAC, LTV, ROI) and web analytics (Google Analytics 4, **Shopify** dashboards) to generate weekly performance reports and actionable insights.
• **E-commerce Focus:** 100% of your career experience must be within the E-commerce or online consumer tech/retail sectors.
• **Platform Expertise:** 2+ years of highly specialized, daily management of Google Ads and Meta Ads.
• **Shopify Experience:** Demonstrated success planning or executing campaigns directly within the **Shopify** Ads platform and ecosystem.
• **Data-Driven:** Proficiency in setting up UTMs, tracking pixels, and analyzing data to refine marketing strategies.
• **Education:** Bachelor’s degree in Marketing, Business, or a related field.
• **Market Focus:** Deep understanding of global e-commerce landscapes, digital consumer behaviors, and cross-border marketing trends.
• **Remote Ready:** Proven ability to work independently across time zones with strong written and verbal English communication skills.
• **Location:** 100% Remote (Global) | Optional Hybrid/On-site for Dubai-based candidates.
• This is a fully remote global position. However, candidates residing in Dubai have the option to work directly from our physical office space.
• **Benefits**
• **What We Offer**
• Competitive Salary
• Employee Discounts on Healthcare Products
• Professional Development Opportunities
• A Friendly and Inclusive Team Culture