Director of Ecommerce
- company
- Doc's Diesel
- location
- Bryan, Ohio, United States, United States (remote)
- work mode
- hybrid
- posted
- 21 Aug
- Director of Ecommerce
- Full-time | Monday - Friday 8:00 am - 4:30 pm EST
- Bryan, OH (On-site, Hybrid, or Remote)
- Job Summary
- Doc’s Diesel is looking for a Shopify-first Ecommerce operator to own site performance, conversion rate optimization, and on-site campaign execution across our DTC channel.
- This role sits at the intersection of strategy and execution. You will manage a small, high-output team and serve as the connective tissue between our performance team, creative team, and VP of Marketing. Your job is to ensure the site is always ready to convert: optimized, merchandised, and aligned to every campaign, launch, and seasonal push.
- Shopify is our primary DTC channel. We’re growing fast and have clear opportunities in CVR performance, on-site merchandising strategy, and retention infrastructure. The right person has fixed these problems before and knows exactly where to start.
- This role reports directly to the VP of Marketing and operates as the execution owner for everything that happens on-site: product page quality, checkout flow, and post-purchase experience.
- Doc’s is in a true scaling phase. We are building an omnichannel auto parts brand with ambition, speed, and high standards. That means we need builders — people who take ownership, move fast, solve problems, and want to help shape where the company goes next.
- This is a strong fit for someone who wants responsibility, visible impact, and the chance to grow inside a business that is aiming much bigger.
- Key Responsibilities
- Lead, Manage, Accountability
- Lead, develop, and hold accountable a small, high-output ecommerce team, including any contractors and agencies supporting the channel
- Set clear priorities, remove blockers, and ensure deadlines and deliverables are consistently met
- Run structured weekly check-ins and maintain clarity on ownership across all ecommerce workstreams
- Cultivate a culture of ownership, urgency, and data-driven decision-making within the ecommerce pod
- Shopify Performance & CRO
- Own Shopify CVR, AOV, and on-site revenue as primary KPIs
- Lead structured A/B testing across PDPs, landing pages, collections, and checkout flow
- Identify and eliminate friction points in the customer journey using analytics, session recordings, and heatmaps
- Partner with your team to implement conversion-improving design changes quickly
- Maintain and improve Shopify site health, page speed, and mobile experience
- Build and manage a testing roadmap with clear hypotheses, timelines, and reported outcomes
- Develop and lead cohort-based journey strategies that map the customer experience from first click to repeat purchase
- Design and test landing page experiences tailored to specific traffic sources, customer segments, and campaign types
- Analyze cohort performance data to identify where different customer segments drop off and build targeted interventions to improve progression through the funnel
- Cross-Functional Campaign Planning + Execution
- Partner with the VP of Marketing to translate campaign goals into on-site execution plans
- Ensure the site is fully prepared for every promotion, product launch, and seasonal initiative: banners, PDPs, landing pages, bundles, and navigation all aligned
- Work directly with the performance team to ensure landing pages and site experience match ad creative and offer messaging
- Coordinate with the creative team on asset delivery timelines and on-site placement
- Own the ecommerce marketing calendar from a site-execution standpoint
- Catalog Health & Merchandising Direction
- Own Shopify catalog quality, accuracy, and merchandising strategy
- Direct your team on PDP standards, cross-sell and upsell structures, and collection organization
- Drive consistent product presentation across launches, bundles, and seasonal offers
- Ensure listings are optimized for both conversion and organic search
- Maintain catalog health across Shopify with coordination touchpoints to marketplace channels as needed
- Retention Programs & Ecommerce Growth Tools
- Own subscription and loyalty program performance on Shopify
- Research, evaluate, and implement apps, integrations, and tools that improve ecommerce performance and customer lifetime value
- Partner with retention marketing on lifecycle strategy that begins at the site level: post-purchase flows, thank-you pages, and upsell sequences
- Maintain a lean, high-performing Shopify tech stack and own the evaluation process for new tools
- Qualifications
- Required
- 5+ years of ecommerce experience with at least 3 years in a Shopify-primary DTC environment
- Proven, measurable track record improving CVR and AOV for a physical product brand
- Hands-on experience managing and developing direct reports (designers, listing managers, or similar)
- Deep Shopify expertise: theme management, app ecosystem, analytics, merchandising, and storefront optimization
- Strong command of ecommerce metrics: CVR, AOV, LTV, MER, ROAS, and contribution margin
- Proficiency with A/B testing tools, heatmaps, session recordings, and analytics platforms (GA4, Triple Whale, or equivalent)
- Ability to operate as both strategist and executor: you build the plan and you get it done
- Preferred
- Experience in automotive, aftermarket, powersports, or enthusiast product categories
- High AOV product experience ($75–$200+ average order value)
- Klaviyo or similar retention/lifecycle platform experience
- Familiarity with Amazon or marketplace channels at a strategic coordination level
- Experience at a growth-stage DTC brand ($10M–$100M in revenue)
- Subscription or loyalty program ownership
- Experience managing agency relationships (paid media, creative, or development)
- What We Offer / Benefits
- Competitive salary
- Health, Vision, Dental, and Life Insurance offerings (available after 60 days of employment)
- Retirement plan with Simple IRA and 3% company match (available after 60 days of employment)
- PTO (available after 60 days of employment)
- Company-sponsored employee-only YMCA membership (available after 60 days of employment)
- No Entitlement Self-Funded Quarterly Incentive Program if profit is met (available after 90 days)
- Opportunities for growth within a rapidly scaling ecommerce organization
- BRAND NEW WAREHOUSE / OFFICE BUILDING