Director of Ecommerce
- company
- WMP Eyewear
- location
- United States (remote)
- work mode
- remote
- posted
- 8 Jul
- At WMP Eyewear, we believe quality eyewear shouldn’t be exclusive to designer labels. That’s why we’re dedicated to creating high-quality, affordable eyewear that is accessible to everyone.
- Each product we offer is (W)orn and (M)ade with (P)urpose. WMP began as a big dream in a small Chicago apartment in 2011 and has grown into one of
- *Inc. 5000's Fastest Growing Companies*
- We're looking for a strategic and highly analytical
- **Director of Ecommerce**
- to own the evolution of our digital shopping experience and customer lifecycle. This role is responsible for maximizing customer lifetime value (LTV), improving conversion (CRO), and creating a best-in-class ecommerce experience that drives sustainable, profitable growth (AOV).
- You'll lead the strategy and execution across conversion optimization, retention, personalization, customer experience, SEO, and digital product innovation. Working cross-functionally with Marketing, Creative, Technology, and Operations, you'll identify growth opportunities, prioritize initiatives, and build the roadmap that shapes the future of our ecommerce business. You'll manage a team of employees, contractors and agency to execute on your vision.
- This is an ideal role for someone who loves solving customer problems with data, enjoys testing and experimentation, and thrives building scalable ecommerce experiences that convert visitors into loyal customers.
- You'll report directly to our Founder/CEO and have a major impact to our ecommerce growth, retention, and revenue.
- 📍Remote (USA, excluding California & New York)
- **WHAT YOU WILL DO**
- Retention & Customer Lifetime Value
- Develop and execute strategies that increase customer lifetime value through loyalty programs, memberships, subscriptions, post-purchase journeys, and retention marketing.
- Identify opportunities to improve repeat purchase rate, customer engagement, and long-term profitability.
- Partner with CRM and Marketing teams to optimize lifecycle communication and retention initiatives.
- Conversion Rate Optimization & User Experience
- Own the website optimization roadmap focused on improving conversion rate, average order value, and revenue per visitor.
- Build and manage a disciplined A/B testing program across the entire customer journey, including homepage, collection pages, PDPs, cart, checkout, and landing pages.
- Evaluate and implement new customer experiences, including virtual try-on technology, mobile app opportunities, and emerging ecommerce capabilities.
- Personalization
- Develop personalized shopping experiences based on customer behavior, purchase history, and acquisition source.
- Evaluate and manage personalization platforms such as Nosto or similar technologies.
- Continuously improve customer journeys through segmentation, testing, and behavioral insights.
- Analytics & Channel-Specific Experiences
- Analyze customer behavior across acquisition channels including Meta, Google, TikTok, YouTube, Organic Search, and Affiliate.
- Create channel-specific landing page experiences that improve conversion and customer engagement.
- Establish dashboards and reporting to measure testing performance, customer behavior, and business impact while using data to prioritize future initiatives.
- Customer Experience, Reviews & Social Proof
- Improve every stage of the customer journey by reducing friction and building confidence throughout the buying process.
- Develop strategies around product reviews, user-generated content, customer feedback, and social proof that increase conversion and strengthen brand trust.
- Partner with Customer Experience teams to identify recurring pain points and implement scalable improvements.
- SEO & AI Search Optimization
- Partner with Marketing and Content teams to evolve our SEO strategy while preparing the business for AI-powered search and Answer Engine Optimization (AEO).
- Ensure content, product pages, and customer education support both traditional search visibility and emerging AI search experiences.
- Product & Digital Roadmap
- Partner with executive leadership to define and execute a 1-2 year digital commerce roadmap.
- Prioritize initiatives that improve customer experience while driving measurable business growth.
- Collaborate closely with Marketing, Brand, Creative, Technology, and Operations to align digital initiatives across the organization.ABOUT YOU
- **ABOUT YOU**
- You have 5-10 years of ecommerce experience with a high-growth DTC consumer brand and have successfully scaled digital revenue through customer experience, retention, and conversion optimization.
- You've built and optimized loyalty, membership, subscription, or retention programs that measurably increased customer lifetime value. Loyalty experience is a must have.
- You have extensive experience leading CRO programs with structured testing methodologies and can confidently prioritize opportunities based on data.
- You're deeply analytical and comfortable using tools such as GA4, Shopify Analytics, Looker, Triple Whale, or similar platforms to make business decisions.
- You understand how different acquisition channels require different customer experiences and know how to build landing pages and journeys that improve conversion.
- You have experience implementing personalization platforms and using customer segmentation to deliver more relevant shopping experiences.
- You're knowledgeable in SEO fundamentals and understand how AI-powered search and Answer Engine Optimization are changing ecommerce discovery.
- You think like both a strategist and an operator; able to define a long-term vision while executing quickly on high-impact initiatives.
- You enjoy collaborating across departments and are comfortable influencing decisions with data, customer insights, and clear communication.
- Experience in fashion, eyewear, apparel, or another fast-paced DTC consumer brand is strongly preferred and will be prioritized.
- **Why Join Us?**
- Competitive base salary of up to $150,000 (some flexibility on base salary based on experience) + bonus
- Comprehensive health insurance (medical, dental and vision)
- PTO + paid holidays+ 401k with company match
- A complimentary pair of sunglasses every month
- Collaborative and inclusive work environment with growth opportunities
- We hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, veteran status, and any other status. We are proud to be an Equal Opportunity Employer. If you have a disability or special need that requires accommodation, please let us know.