Director of Lifecycle Marketing
- company
- Wpromote
- location
- Remote, United States, United States
- posted
- 12 Jul
- We are seeking a strategic, client-focused Director, Lifecycle Marketing to oversee a portfolio of enterprise and mid-market clients, lead high-performing team members, and drive innovative acquisition and retention strategies across email, SMS, push, loyalty, and other owned channels.
- This role reports to the Head of Lifecycle Marketing. The ideal candidate possesses deep expertise in lifecycle marketing strategy, first-party data, customer journey orchestration, and marketing automation, with a passion for balancing client leadership, people management, and strategic growth
- Lead lifecycle strategies for enterprise/high-growth accounts, serving as a strategic advisor to senior stakeholders (1-4 clients)
- Drive acquisition, retention, and lifetime value through strategic planning, roadmap development, and performance reviews
- Support new business efforts through audits, proposals, and sales presentations (5-10% of time)
- Lead, mentor, and develop team members, fostering a culture of accountability and continuous learning (1-2 direct reports)
- Establish scalable team processes, playbooks, and quality standards
- Design scalable customer journeys, lifecycle programs, and omni-channel personalization strategies - ensuring alignment with clients’ business goals
- Provide strategic guidance across major CRM and automation platforms (e.g., Klaviyo, Attentive, Braze, SFMC, HubSpot, Iterable). Ability to be hands-on in platforms to build and support where needed
- Partner with cross-functional teams (Analytics, Engineering, Creative) to develop integrated customer experiences
- Establish measurement frameworks and KPIs aligned with business objectives
- Drive experimentation strategies (messaging, creative, channel mix) to optimize performance
- Use performance data and insights to identify strategic opportunities for revenue, retention, and lifetime value growth
- Champion AI-driven workflows and ensure compliance with deliverability, privacy, and data governance standards
- ### Benefits
- Half-day Fridays every Friday
- 3 different medical plans to suit your needs, including a plan under $10 per month, as well as dental, vision, disability, and life insurance
- 401(k) with company matching
- Free, confidential Employee Assistance Program
- Free weekly virtual workout classes
- 100% paid parental leave policy for birth, adoption, and foster placement
- Medical and dependent care FSAs
- LinkedIn learning and access to internal training and development
- Unlimited PTO
- Organizational transparency - our c-suite and senior leadership are easily accessible to all employees, they share business updates, and recognize top employees through a monthly all-hands and a weekly CEO message
- Virtual experiences, from Slack cooking challenges to trivia tournaments and employee awards
- Wprotege mentorship program- Experience with lifecycle marketing platforms such as Klaviyo, Braze, SFMC, HubSpot, Iterable, Attentive, Pardot, Marketo, or similar
- Experience with web analytics (GA4, etc.) and measurement frameworks that connect lifecycle performance to business outcomes
- Proven success developing enterprise lifecycle marketing strategies that drive customer engagement, retention, loyalty, and revenue growth
- Experience serving as a client advisor and presenting strategic recommendations to senior stakeholders
- Working knowledge of customer data platforms (CDPs), CRM integrations, and marketing technology ecosystems
- Experience leading and developing cross-functional team members or direct reports
- 6+ years of experience in lifecycle marketing, CRM, retention marketing, marketing automation, or email marketing
- Strong analytical skills with experience translating complex performance data into actionable business recommendations
- Experience supporting business development efforts including audits, proposals, and strategic sales presentations
- Strong leadership skills with demonstrated success coaching teams, managing performance, and developing future leaders
- Deep understanding of customer journey mapping, segmentation, personalization, CRM strategy, and omnichannel lifecycle marketing
- Passion for innovation, AI, and continuously evolving lifecycle marketing best practices