eg
jobs/conair llc

Director of Paid Media, Social and Influencer Marketing

company
Conair LLC
location
Stamford, CT, United States
work mode
onsite
posted
20 Jun
  • **Description**
  • *Position at Cuisinart*
  • ****Director of Paid Media, Social & Influencer Marketing****
  • **Position Summary**
  • **:**
  • **Drive Growth Through Modern, Social-first Media Leadership**
  • We are seeking a dynamic and forward-thinking
  • **Director of Paid Media, Social & Influencer Marketing**
  • to lead Cuisinart’s full-funnel media ecosystem.
  • This role sits at the intersection of
  • **brand building and performance marketing**
  • responsible for accelerating growth by transforming how we connect with consumers across paid and owned channels. You will define and execute a modern, data-driven, social-first media strategy that fuels demand, strengthens brand equity, and maximizes marketing ROI across an increasingly complex consumer and retail landscape.
  • This is a high-impact leadership role for a marketer who combines
  • **strategic vision, analytical rigor, media expertise and creative instinct**
  • —and thrives on building both brands and business results. The role
  • **partners cross-functionally with brand, creative, product, trade and retail media**
  • and builds high-performing internal teams by fostering a culture of experimentation, collaboration, and continuous improvement.
  • **Key Responsibilities**
  • **Growth & Media Strategy**
  • Define and lead Cuisinart’s integrated, full-funnel media strategy to drive consumer acquisition, engagement, and revenue growth
  • Translate business objectives into clear, actionable media plans that balance brand building and performance outcomes, with emphasis on a social-first approach
  • Identify new growth opportunities across platforms, formats, and emerging technologies (including AI-driven targeting and personalization)
  • **Campaign & Channel Leadership**
  • Oversee cross-channel campaign strategy, activation, and optimization across paid digital, social, programmatic, search, and emerging media
  • Ensure campaigns are powered by audience insights, real-time performance data, and rigorous testing frameworks
  • Continuously improve media effectiveness, driving gains in efficiency, conversion, and scale
  • **Social and Influencer Ecosystem**
  • Lead a cohesive social and influencer strategy spanning organic content, creator partnerships, and paid amplification
  • Shape Cuisinart’s voice and presence across platforms, building brand affinity, cultural relevance, and community engagement
  • Guide agencies and internal teams in developing breakthrough content that connects creatively and performs commercially
  • **Cross Functional Leadership & Agency / Budget Management**
  • Build, lead, and inspire a high-performing team of digital marketers, elevating capabilities across media, social, and analytics
  • Partner cross-functionally (Brand, Creative, Trade, eCommerce, Retail Media) to deliver integrated, consumer-first marketing programs. Champion and drive knowledge sharing and best practices across teams.
  • Manage and optimize a significant media budget, ensuring investments are aligned to highest-return opportunities
  • Lead agency relationships to deliver best-in-class strategy, execution, and innovation
  • **How Success Is Measured**
  • Growth in revenue, market share, and customer acquisition
  • Improvements in media ROI / ROAS and marketing efficiency
  • Increases in brand awareness, consideration, engagement, and consumer affinity
  • Advancement of Cuisinart’s digital and data-driven marketing capabilities
  • **Qualifications/skills**
  • **:**
  • **Leadership & Strategy**
  • Proven ability to define and execute high-impact media and digital strategies that deliver measurable business results
  • Strong commercial mindset with experience linking marketing performance to business outcomes
  • **Media & Digital Expertise**
  • Deep expertise across paid media, social, influencer, and performance marketing ecosystems
  • Experience managing complex, multi-channel campaigns across digital platforms, retail and eCommerce
  • **Data & Analytics Fluency**
  • Advanced proficiency in analytics, attribution, and performance optimization
  • Experience leveraging data, insights, and AI-driven tools to inform decisions and improve outcomes
  • **Cross-Functional Influence**
  • Strong collaborator with the ability to align diverse stakeholders and drive integrated execution
  • Excellent communication skills, with the ability to present insights and recommendations to senior leadership
  • **Team Development**
  • Experienced people leader who builds high-performing teams and fosters a culture of innovation, accountability, and agility / continuous improvement
  • This is an opportunity to s
  • **hape the future of marketing at one of the most trusted brands in the kitchen**
  • —redefining how we engage consumers, scale growth, and bring innovation to life through modern media.
  • You won’t just run campaigns—you’ll help build the
  • **next generation of Cuisinart marketing**
  • **Environmental Factors**
  • **:**
  • Working conditions are normal for an office environment.
  • Must be able to sit for extended periods of time.
  • Must be able to use computer keyboard and view a monitor for extended periods of time.
  • This role requires on-site presence in our Stamford CT location Monday - Thursday and remote on Friday.
  • **What we offer**
  • **:**
  • Comprehensive Medical/Dental/Vision plans
  • Generous Paid Time Off Programs
  • Life & Disability Insurance
  • FSA/HSA/Dependent Care FSA
  • Paid Parental Leave
  • 401k and company match
  • EAP & Employee Wellness Programs
  • Volunteer Days Paid Time Off
  • Free breakfast and lunch in the Stamford office
  • Are you passionate about this opportunity but worried that you don’t have 100% of the experience we’re looking for? We still want to hear from you! Apply online and let us know why you would make a great addition to Conair!
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