Director of Paid Social (Ecommerce) - Claude Code Marketing Agency

• Are you a director-level paid social specialist who knows how to scale ecommerce revenue through Meta Ads - and wants to work at an agency where AI isn't a buzzword, it's the operating system?
• Webprofits is a leading DTC + ecommerce marketing agency specialising in helping ecommerce brands with $100k/mo to $500k/mo revenue scale through intelligent ecommerce scaling frameworks. We manage millions in ad spend across Meta, Google, Klaviyo and SEO for brands like waterdrop, SharkNinja and Lifecykel.
• But here's the thing - we don't work the way most agencies work.
• **HOW WE WORK**
• Every person at Webprofits runs their client work through Claude Code. Not as a side tool. As the primary environment where the work gets done.
• What does that look like in practice?
• We build skills - reusable workflows coded as MD files - that connect directly to Meta Ads, Google Ads, GA4, Klaviyo and Shopify through MCP integrations and API keys. These skills let us get to the point of impact faster, make decisions faster, and help clients scale by increasing the volume of quality output while simultaneously reducing the time it takes to produce it.
• We are constantly solving problems at scale through Claude Code terminal.
• **Skills that compound.**
• We build reusable skills for every part of the workflow - copywriting skills that scrape past emails and generate campaign copy in the brand's voice, auditing skills that identify segments and opportunities across million-record databases, reporting skills that pull live data and produce client-ready reports. Every skill gets shared, refined and reused across the team.
• **Live data, no dashboards.**
• When you want to know what's happening in an account, you ask Claude Code and get the answer in seconds. No waiting for someone to build a Looker dashboard. No exporting CSVs. The data is right there in your terminal.
• **Creative at volume.**
• We build skills that analyse top-performing ads, determine whether to iterate or create net new concepts based on creative win rates, generate 50-100 static ad variants, write UGC scripts, and brief everything - all informed by live account performance data.
• **Style guides and strategy as living systems.**
• Meta Ads style guides, messaging themes, copy formulas, top performer analysis - these aren't static documents. They're context that Claude Code references every time new work is produced.
• **From skill to automation.**
• Once a skill is proven through manual use, it becomes an N8N workflow. Daily health checks across all accounts, trend monitoring, campaign performance flags - running automatically every morning before you open your laptop.
• This isn't about replacing the thinking. Our first AI principle is "AI never does the thinking for us." It's about removing every piece of friction between having a strategic idea and executing it. The goal is always the same - 10x the volume of quality output at half the time or less.
• We're building shared skills, cross-client performance hubs and creative intelligence systems - and every person on the team is contributing to that. The ecomm squad meets regularly to share what they're building and align on the next sprint.
• **THE ROLE**
• You'll be leading all communications with clients, scaling ecommerce revenue through Meta Ads (and other paid social channels) and working with a cross-functional team of Webprofits experts to hit the clients' revenue and profitability goals.
• You won't just be managing campaigns. You'll be building systems - style guides, reporting frameworks, creative testing processes - that compound over time and make everything you do faster and better.
• **REQUIREMENTS**
• The successful candidate will be able to demonstrate passion and proven experience with:
• **Advanced Media Buying on Meta as a primary channel, and TikTok as a secondary channel**
• Must be able to take an ad account from $1K spend daily to $5K spend daily
• Must be able to read data at scale for orientating creative iterations
• **End-to-end Creative Strategy**
• Conceptualising, ideating and creating UGC strategies based on research and performance
• Conceptualising, ideating and creating static assets i.e. images and carousels that drive eCommerce sales
• Writing compelling ad copy to supplement targeted performance creative
• **Driving the full digital strategy for ecommerce Meta campaigns**
• Developing media plans that support growth
• Being the main POC and driver of performance strategies with the client
• Reporting on performance data both internally and client-facing
• **AI-native workflow**
• Claude Code terminal experience preferred - but if you don't have it and you're an excellent marketer, we'll train you on how to use Claude Code to do the marketing
• Willing to build and share reusable skills, prompts and workflows with the team
• Understands that the best use of AI is to remove friction from execution, not to replace strategic thinking
• **In this role you will also be required to:**
• Explore, test and scale Meta campaigns
• Write and brief all ads for your Paid Social campaigns
• Optimise and manage campaigns within Meta Ads Manager
• Build and maintain client-specific style guides, creative libraries and performance reports using Claude Code
• Innovate and test creative ad angles to drive ROI on your campaigns
• Prepare performance analysis reports and make strategic recommendations
• Read and articulate performance data for internal and client-facing reporting
• Conduct meticulous consumer research that orientates GTM strategies
• Share your knowledge and experience with the greater Webprofits team
• **WHAT YOU'LL GET**
• **A 20-year agency that moves like a startup.**
• We've been in digital marketing since 2006, but we're rebuilding how agencies work from the ground up.

You'll be part of that

• **Tools that actually work.**
• MCP connections to every platform. Shared skills across the team. Custom dashboards. Automated monitoring. You'll spend your time on strategy and creative, not data wrangling.
• **A team that builds together.**
• The ecomm squad shares what they're building, aligns on sprints and pushes each other to innovate. This isn't siloed work.
• **Remote-first with real flexibility.**
• Want to go to the gym in the middle of the day and work later in the evening? That's fine. Need to pick up your kids from school and spend some time with them and then make it up at night? That's fine too. We offer flexibility and autonomy if you're great at what you do and are highly communicative about your schedule.
• Simply put, you need to LOVE the work and be great at it. And you need to be excited about doing it in a way that most agencies haven't figured out yet.