DTC Performance Marketing/Client Success Lead
- company
- Apex Brands
- location
- United States (remote)
- work mode
- hybrid
- posted
- 3 Jul
- We are a DTC Growth Marketing Company focused on helping service businesses grow profitably.
- Our Values:
- Treat others the way we want to be treated.
- Pay close attention to detail.
- Don't neglect the small things, they matter.
- Think critically and be a problem solver, not a problem creator.
- Have the confidence and determination to achieve our shared vision.
Who we are looking for
- This is a hybrid role, and the blend is the whole point. You are a high-end performance and growth marketer who lives inside Meta and Google Ads and can diagnose a struggling account in minutes. But your job is not to run campaigns day to day. Your job is to own the health, retention, and growth of our entire client portfolio, and to keep our pods of media buyers performing at a high level.
- Think of it as a player-coach. You have enough performance-marketing credibility that senior media buyers respect you and take your feedback, and you have the ownership mindset to make sure no account slips, no client is surprised by a bad month, and no revenue problem goes unflagged. You get ahead of churn before a client ever feels it.
- You are analytical to the core: you think in blended ROAS, MER, CAC, AOV, LTV, and contribution margin, and you can look at a Shopify trend line and a pacing sheet and immediately know whether we have a problem. You are also a systems thinker who uses automation and AI to make a large book of accounts manageable, rather than drowning in manual work.
- Just as important: you are collaborative and solutions-oriented. You give feedback in a way that makes people better, not defensive. You disagree and commit. You raise issues constructively and then help fix them. You thrive in a fast-moving company and you help build people instead of complaining about what they are missing.
- This role is NOT a day-to-day campaign button-pushing seat, and it is NOT a pure account-management or customer-support seat. It sits at the intersection, and it requires genuine strength on both sides.
What you will own
- Portfolio health. Own the retention, performance, and growth of our full client portfolio (roughly 25 ecommerce brands). Be the internal answer to one question: are our clients winning, and do they know it?
- Twice-weekly performance review. Every Monday and Friday, review every client's Shopify revenue trends (month-to-date versus last month, month-to-date year over year, last 7 days versus the prior 7, last 7 days versus the same week last year, and current performance versus a pre-engagement baseline) plus budget pacing and blended ROAS versus target.
- The account health system. Build and maintain the baseline sheet, the Green/Yellow/Red health board, and the pacing trackers as a living system.
- Monday and Friday reporting. Post a clear review and action plan in Slack: who is on pace, who is not, which accounts need attention, and the next step for each.
- Pod accountability. When an account is off pace, you diagnose and direct, and the assigned pod executes. You hold media buyers accountable and work with them to get accounts back on target. You are the connective tissue between media buyers, creative, and client goals.
- Reporting QA. Review client-facing weekly reporting decks for correct KPIs and clean reporting, and brief pods when the reporting needs to be tightened before it reaches the client.
- Retention and churn management. Get ahead of at-risk accounts, run save plays, and lead QBRs with key clients that present results versus baseline and the path forward.
- Expansion. Run monthly reviews with each pod to surface upsell and cross-sell opportunities, build the pipeline, and coordinate the pitch.
- Raise the bar on performance. Pressure-test media plans and strategy across the book, audit ad accounts, and push the whole team toward a higher standard of what "good" looks like on Meta, Google, and TikTok.
Qualifications & experience
- 4+ years in performance or growth marketing, ideally at an agency managing multiple ecommerce brands at once.
- Deep, hands-on expertise managing Meta and Google Ads at scale (experience with large monthly budgets strongly preferred). You can open an ad account and diagnose what is wrong quickly.
- Strong command of ecommerce growth metrics: blended ROAS and MER, CAC, AOV, LTV, contribution margin, and budget pacing and forecasting.
- Bonus points for experience with MTA tools (Northbeam, Triple Whale), incrementality testing, and MMM tools for data validation.
- Client-facing maturity: you can run a QBR, manage a relationship, and calmly handle a tense account.
- Leadership and coaching ability: you can hold experienced media buyers accountable and earn their respect while doing it.
- Systems and AI fluency: you build trackers and automations and use AI to scale your work, without letting quality slip.
- Comfortable with Shopify, Slack, ClickUp or Monday.com, Google Sheets, and the major ad platforms.
- A portfolio, case studies, or specific results and KPIs you can point to.
- Autonomous, detail-obsessed, and confident enough to push back on leadership when you think the ship is heading off course. We encourage that.
- Compensation:
- $5,000 - $9,000 USD per month base, depending on experience, plus a performance bonus structure that can increase the total monthly compensation substantially higher. (Roughly $10,000 - $12,000+ for strong performers.)
- A Quick Note:
- Please do not use AI or ChatGPT during the screening or interview process. We use a screening tool that can detect AI in your written answers and during interviews, and using it will result in immediate disqualification. We want to hear how you actually think. (To be clear, we love AI and automation as tools on the job. We just need your interview answers to be genuinely yours.)