[뉴발란스코리아] E-Commerce (자사몰) 포지션 복수 채용 (Executive ~ Specialist)

• **Who We Are:**
• Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.
• **1) E-commerce Merchandising Executive**
• **KEY RESPONSIBILITIES**
• **Product Management Support**
• Support end-to-end product launch processes across e-commerce channels, ensuring timelines are met.
• Execute product setup, price updates, and launch readiness in alignment with brand and e-commerce calendars.
• Monitor inventory levels and proactively flag risks such as low stock or potential stock-outs.
• Track product availability and contribute to improving inventory turnover.
• **Site Merchandising Operations**
• Execute product display, categorization, and sorting in line with merchandising strategies.
• Support on-site merchandising updates for launches, campaigns, and seasonal initiatives.
• Conduct regular checks to ensure product content accuracy across categories and PDPs.
• Coordinate with internal teams to align product, pricing, and promotion information.
• **Product Performance Analysis**
• Track and report on key product KPIs (sales, conversion, sell-through, stock levels).
• Identify early trends and basic performance issues and share actionable insights.
• Support data preparation for buying, forecasting, and assortment optimization.
• **PDP (Product Detail Page) Enhancement**
• Support optimization of PDP content including product descriptions, images, and size guides.
• Monitor PDP performance and suggest improvement opportunities.
• Coordinate with creative and UX teams to maintain PDP quality standards.
• **Reporting & Monitoring**
• Prepare regular reports on sales, inventory, and merchandising performance.
• Maintain documentation and support ongoing process improvements for merchandising workflows.
• **IT / Project Support**
• Assist in e-commerce platform enhancements and product-related feature launches.
• Work with IT and CS teams to track and resolve product or PDP-related site issues.
• Participate in UAT for product setup, search, and filtering enhancements.
• **Cross-Functional Collaboration**
• Collaborate with Digital Experience teams to improve navigation, filtering, and product discoverability.
• Work with merchandising, logistics, and customer service teams to ensure product information accuracy.
• **REQUIREMENTS FOR SUCCESS**
• 2 to 4 years of experience in ecommerce, retail or related fields.
• Solid understanding of retail/ e-commerce industry and product/inventory flow.
• Familiarity with e-commerce platforms and digital solutions such as SFCC, Google analytics.
• Comfortable working in English (business-level fluency) and collaborating cross-functionally
• **PERSONAL ATTRIBUTES**
• High EQ in working with cross function/cultural partners.
• Excellent interpersonal and communication skills (oral and written)
• Team player and the ability to work independently
• Ability to work in a fast-paced, collaborative environment.
• Entrepreneurial & result-driven
• Ability to work collaboratively across teams and manage multiple projects simultaneously.
• Detail-oriented with a strong sense of ownership and accountability.
• **2) E-commerce Performance Specialist**
• **KEY RESPONSIBILITIES**
• **On-site Campaign Management**
• Manage weekly and monthly on-site promotion campaigns based on product and performance data.
• Assist in coordinating campaign setup, QA, banner updates, and on-site execution aligned with brand and business calendars.
• Track basic campaign KPIs and prepare summary reports with key observations to support future improvements.
• **Traffic Management Operations**
• Monitor web/app traffic, conversion rates, and customer behavior metrics; compile insights for internal teams.
• Assist in implementing CRO activities such as simple testing, landing page optimization, and SEO-related updates.
• Support app-related operational tasks to enhance user engagement and drive retention across initiatives.
• **IT / Project Support**
• Assist in e-commerce platform enhancements, site improvement tasks, and feature rollout coordination.
• Collaborate with IT and Customer Service teams to report site issues and support resolution follow-ups.
• Support project documentation, requirement gathering, UAT testing, and timeline tracking.
• **CRM (Membership) Support**
• Assist in online membership program operations including data updates, membership benefit setup, and technical checks and member messages
• Support global/local CRM stakeholders in maintaining membership-related system functions.
• Utilize consumer database insights to help create targeted online offers and personalized campaign segments.
• **Cross-Functional Collaboration**
• Work with UI/UX teams to share traffic insights and support improvements to customer journey touchpoints.
• Coordinate with Customer Service to ensure customer-facing information is up to date.
• Collaborate with merchandising, creative, and digital marketing teams to ensure consistent alignment with campaign and business goals.
• **Reporting & Monitoring**
• Prepare weekly/monthly reports on traffic, campaign performance, CRM metrics, and e-commerce KPIs.
• Support competitive analysis, market research, and trend monitoring to share learnings with internal teams.
• Assist in maintaining documentation, playbooks, and workflow updates to improve operational efficiency.
• **REQUIREMENTS FOR SUCCESS**
• 5–7 years of experience in retail ecommerce, ecommerce marketing & operation or related fields.
• Experience and analytical skills with site/app performance analysis, commercial promotion planning and execution.
• Understanding of CRM and Consumer database

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• Familiarity with Google analytics, SFCC, other digital tools or communication channels.
• Comfortable working in English (mid-level business fluency).
• Experience in retail ecommerce or consumer marketing field.
• **3) E-commerce Digital Experience Executive**
• **KEY RESPONSIBILITIES**
• **UI/UX, Web Mastering & Digital Experience Operations**
• Support UI/UX updates and content operations for NB.COM, ensuring all content is accurate, brand-aligned, and published on schedule.
• Execute day-to-day front-end operations, including homepage updates, banner replacements, and campaign launches.
• Assist in managing seasonal and campaign content calendars and coordinating publishing timelines.
• Monitor key site performance metrics such as conversion funnel and user behavior, and provide basic analysis.
• Partner with senior managers to identify UX/UI improvement opportunities and contribute to customer‑journey–focused enhancements.
• Support Conversion rate optimization – such as A/B test setup, execution, and documentation, including summarizing results and recommending simple optimizations.
• **IT / Project Support**
• Assist in site enhancement and feature rollout projects (e.g., SFCC developments, new ecommerce functionalities).
• Collaborate with IT and Customer Service teams to track, report, and help resolve site issues.
• Support project operations including requirement gathering, timeline follow-ups, and testing coordination.
• **Cross-Functional Collaboration**
• Work with brand marketing and creative teams to gather assets, prepare content, and publish campaign pages.
• Ensure layouts and accessibility guidelines are properly applied to web content.
• Support Customer Service by updating help pages, notices, and customer-facing information on the site.
• Collaborate with merchandising, creative, and digital teams to ensure product and promotional information is accurately reflected on NB.COM.
• **Reporting & Monitoring**
• Prepare basic weekly/monthly performance reports and support the creation of cross-functional presentation materials.
• Research and share insights on emerging UI/UX and eCommerce trends with relevant teams.
• Assist with documentation such as process guides, operation manuals, and workflow materials.
• Contribute to operational efficiency improvements through workflow review and process optimization support.
• **REQUIREMENTS FOR SUCCESS**
• 2 to 4 years of experience in retail ecommerce, ecommerce operation or related fields.
• Strong understanding of web content management, user experience principles, and conversion strategy.
• Familiarity with ecommerce platforms and digital tools such as Google analytics, Content square, Optimizely, Insider etc.
• Comfortable working in English (mid-level business fluency).
• **PERSONAL ATTRIBUTES**
• High EQ in working with cross function/cultural partners.
• Excellent interpersonal and communication skills (oral and written)
• Team player and the ability to work independently
• Ability to work in a fast-paced, collaborative environment.
• Entrepreneurial & result-driven
• Ability to work collaboratively across teams and manage multiple projects simultaneously.
• Detail-oriented with a strong sense of ownership and accountability.
• **ADDITIONAL INFORMATION**
• Location:Seoul Anguk, Korea / Department: E-Commerce / Reports to: E-Commerce Manager (NB.com)
• **Equal Opportunity Employer:**
• New Balance is committed to equality of opportunity for all current and prospective associates regardless of age, disability, race, religion or belief, gender, sexual orientation, pregnancy and maternity, marriage and civil partnership and gender reassignment. We are an equal opportunity employer and support a culture of diversity and inclusion.