E-Commerce Growth Manager

• BDC Brands (Black Diamond Coatings, Inc.) is a veteran- and family-owned manufacturer of premium, environmentally friendly home improvement products sold under our DOMINATOR®, AQUA-X®, and OBSESS® brands. We take pride in innovation, quality, and delivering exceptional customer experiences through direct-to-consumer and retail channels. Learn more at www.bdcbrands.com.
• **Position Overview:**
• We are seeking a
• **hands-on, results-driven Direct-to-Consumer Marketing Expert**
• to lead and execute strategies that drive online sales, customer retention, and brand growth. This individual will
• **“own the work”**
• — building campaigns, optimizing digital performance, and directing contractors or partners when needed.
• The ideal candidate is
• **strategic yet tactical**
• thrives in a fast-paced, entrepreneurial environment, and is
• **internally motivated**
• to achieve measurable success. You are described as a Shopify expert by colleagues.
• **Key Responsibilities (but not limited to):**
• **E-commerce Strategy & Execution**
• Manage and optimize the company’s
• **Shopify**
• websites for conversion, performance, and user experience.
• Lead
• **A/B and split testing**
• across website and ad assets to improve KPIs (CTR, ROAS, CAC, etc.).
• **Digital Advertising**
• Develop and manage ad campaigns across
• **Meta (Facebook/Instagram)**
• **YouTube**
• and other paid media platforms.
• Analyze performance data and continuously refine audience targeting, creative, and spend allocation.
• **Email & CRM Marketing**
• Execute lifecycle marketing campaigns using
• **Klaviyo**
• or
• **HubSpot**
• to drive engagement, repeat purchase, and

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• Develop segmented automations, flows, and personalized content that deliver measurable results.
• **Analytics & Reporting**
• Track, analyze, and report on all key performance metrics for DTC initiatives.
• Present data-driven insights to leadership and recommend optimizations.
• **Leadership & Collaboration**
• Work alongside the marketing team, product managers, and creative team to align campaigns with brand goals.
• Direct and mentor contractors, freelancers, or agencies as needed to ensure excellence in execution.
• **Required Skills & Experience:**
• Proven experience managing
• **Shopify**
• DTC stores.
• Proficiency in
• **Klaviyo or HubSpot**
• for email marketing.
• Hands-on experience with
• **Meta Ads Manager**
• **YouTube Ads**
• and Google tools (Analytics, Tag Manager).
• Strong understanding of
• **split testing**
• conversion optimization, and performance tracking.
• Ideally, experience with
• **influencer marketing**
• and managing
• **content usage rights**
• Exceptional analytical skills and ability to translate data into actionable insights.
• Excellent communication, organization, and time management skills.
• **Self-motivated**
• competitive, and passionate about achieving ambitious goals.
• Local candidates strongly preferred to collaborate with the in-person marketing and manufacturing teams.
• **Core Values Alignment:**
• At BDC Brands, we live by our core values — they’re not optional:
• **Deliver Exceptional Customer Experience**
• – Every decision centers around the customer.
• **Commit to Excellence & Tenacity**
• – “Figure it out” mindset; no challenge too big.
• **Competitive Spirit & Change Leadership**
• – Always improving and innovating.
• **Integrity & Teamwork**
• – Honest, respectful collaboration drives success.
• **Be Humble, Resourceful & Have Fun**
• – We win together and enjoy the journey.
• **Compensation & Benefits:**
• Competitive salary commensurate with experience
• Performance-based bonuses
• Paid time off and holidays
• Health, dental, and vision benefits
• 401(k) with company match
• Collaborative, family-oriented culture with growth opportunities
• **Performance Metrics:**
• Brand awareness growth (direct & aided recall, share of voice)
• E-commerce revenue & ad performance (ROAS, ACoS, CPC, CTR)
• Product launch success and content engagement
• Campaign conversion rates and email/social effectiveness

Benefits

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance