E-Commerce Manager

• **E-Commerce Manager**
• **About Choice Stores**
• Choice Stores is a proudly 100% Irish-owned retailer, known for great value, bright and welcoming stores, and teams who take pride in delivering a great customer experience. With a growing presence across Ireland, we're deeply committed to supporting local jobs, local suppliers, and the communities we serve.
• Our locally led business model keeps us agile, people-focused, and responsive to what really matters: our teams and our customers. As we grow, we're looking for passionate, driven individuals to join us and be part of our journey.
• At the heart of that success is our Support Office-where innovation meets execution.
• **Your Role:**
• To own and grow Choice Stores' online sales channels, delivering a seamless and high-converting customer journey while working in close alignment with Marketing and Business Systems teams. The E-commerce Manager will be responsible for maximising online performance, using AI-driven tools, performance marketing, and data analytics to optimise campaigns, products, and promotions.
• **What You'll Do:**
• **E-commerce Operations**
• Manage the day-to-day operations of the online store, including product listings, merchandising, pricing, and promotions.
• Ensure all content meets brand guidelines as set by the Marketing Manager.
• Oversee stock visibility and accuracy in collaboration with the Business Systems Manager.
• **Performance Marketing**
• Own the optimisation and daily management of paid digital campaigns (Google Ads, Shopping, YouTube, paid social) with ROI accountability.
• Implement AI-driven A/B testing for creative, targeting, and landing pages.
• Develop remarketing and personalised targeting strategies using customer segmentation data.
• **Conversion Rate Optimisation (CRO)**
• Analyse traffic, sales funnels, and checkout processes to identify and resolve drop-off points.
• Use AI and analytics to test, refine, and implement changes that improve conversion rates and average order value.
• **Campaign Execution**
• Translate marketing campaign concepts into high-performing online executions.
• Build and launch dedicated landing pages, category pushes, and online exclusives.
• Collaborate with Marketing Manager to ensure campaigns are brand-aligned and on schedule.
• **AI & Automation**
• Deploy AI tools for product content generation, SEO optimisation, dynamic pricing, and personalised recommendations.
• Work with Business Systems Manager to integrate AI capabilities into the e-commerce platform.
• **Data & Reporting**
• Track and report on online KPIs, including traffic, conversion, sales, and

Roas

• Provide actionable insights to Marketing Manager and Senior Management for decision-making.
• **Key Relationships**
• Marketing Manager - Receives creative direction, aligns campaigns, and ensures brand consistency.
• Business Systems Manager - Works closely to ensure technical readiness, data accuracy, and AI integration.
• Senior Management - Reports on performance and strategic opportunities.
• **What We're Looking For:**
• Ambitious, self-motivated individuals who thrive in a collaborative environment
• Strong communication, organisational, and problem-solving skills
• A proactive mindset and willingness to learn and adapt
• Proven track record managing e-commerce platforms (Shopify, Magento, WooCommerce, etc.).
• Strong knowledge of paid digital marketing channels and optimisation tactics.
• Familiarity with AI tools for content, CRO, and analytics.
• Analytical mindset with experience using Google Analytics, Tag Manager, and reporting dashboards.
• Ability to manage multiple projects, deadlines, and stakeholders.
• High attention to detail and an ability to thrive in a fast-paced retail environment
• Passion for retail and an appetite for delivering growth
• **Why Join Choice?**
• Competitive Salary
• 20 days Annual Leave
• Clear progression pathways and a strong record of internal promotions
• A positive, team-focused office environment with supportive leadership
• Access to an Employee Assistance Programme (EAP) for well-being support
• Staff discount and occasional wellness initiatives to support work-life balance
• A dynamic, fast-paced team environment where contribution is encouraged
• We offer more than just a job, we offer the opportunity to grow with us
• **Bring your energy and leadership to a role where getting things done really counts**