E-Commerce Manager

• **We’re looking for a commercially driven and hands-on E-Commerce Manager to own and grow our digital sales channels across Amazon, Shopify (DTC & B2B), and eBay. This is a pivotal role in shaping online strategy, improving performance, and driving revenue growth across multiple marketplaces and platforms.**
• **You’ll be responsible for end-to-end e-commerce execution, from product onboarding and optimisation through to pricing strategy, marketing performance, and conversion rate improvements.**
• **Key Responsibilities**
• **Amazon (Vendor & Marketplace Management)**
• **Own and develop the Amazon Vendor Central strategy to maximise visibility, conversion, and sales performance.**
• Manage Amazon Vendor Central and Seller Central accounts
• Identify and onboard new products for the Amazon platform
• Create and optimise product listings, SEO copy, and A+ Content
• Manage pricing strategy, forecasting, and stock planning
• Oversee AMS campaigns, attribution, and promotional activity
• Develop and maintain Amazon Brand Store and Brand Registry presence
• Monitor shipping, logistics, and order fulfilment processes
• Ensure compliance with Amazon requirements, safety standards, and policies
• **Shopify (DTC & B2B Growth)**
• **Own the direct-to-consumer and wholesale (B2B) e-commerce strategy, focusing on growth, user experience, and conversion optimisation.**
• Upload and optimise new products for DTC and B2B channels
• Write SEO-rich product copy and content for improved discoverability
• Continuously improve website UX and conversion rate (CRO)
• Analyse performance metrics and identify opportunities to increase sales
• Plan and execute digital marketing campaigns, including Google Shopping
• Manage seasonal promotions and trading activity
• Operate and optimise B2B platform functionality (SparkLayer or similar)
• Oversee stock feed integrations via Microsoft Dynamics 365 (D365)
• **eBay**
• **Support marketplace growth and product performance on eBay.**
• Upload and manage product listings
• Run promotional activity and optimise product visibility
• Maintain accurate stock feeds via D365 integration
• **Key Skills & Experience**
• Strong experience with Amazon Vendor Central
• Proven track record in eCommerce and DTC growth (Shopify essential)
• Solid understanding of pricing strategy, forecasting, and sales operations
• Experience with performance marketing (Google Shopping preferred)
• Knowledge of SEO and product optimisation for eCommerce
• Strong understanding of CRO and website performance analysis
• Comfortable working with multi-channel retail platform
• **Nice to Have**
• Experience in toys, gifting, or publishing/books sectors
• Familiarity with Microsoft Dynamics 365 (D365)
• Experience with social commerce platforms (Instagram, TikTok, Etsy)
• Pay: £30,000.00-£45,000.00 per year

Benefits

• Company pension
• On-site parking
• Work from home
• Work Location: Bath, UK - hybrid