E-commerce Performance Operator / Manager (Remote)

• E-commerce Performance Operator / Manager
• Location: Remote, US
• Job Type: Full-time

Experience level

• 3+ years in direct-to-consumer e-commerce
• Role Overview
• We are looking for a data-driven, execution-focused E-commerce Performance Operator / Manager to take ownership of our digital storefront, growth marketing performance, and operational efficiency.
• This role will be driving customer acquisition, funnel conversion, unit economics, and operational execution in charge of media buying, conversion rate optimization (CRO) and retention marketing.
• Key Responsibilities
• Performance Marketing & Customer Acquisition
• Oversee and optimize paid acquisition channels (Meta, Google Search/Shopping, TikTok, Direct Mail, etc.) directly or alongside external agency partners
• Manage daily/weekly performance targets against ROAS, MER (Marketing Efficiency Ratio), CAC, and LTV
• Design, execute, and iterate creative testing frameworks in collaboration with designers and content creators
• Shopify Optimization & Funnel Management
• Continually audit and optimize the customer journey on Shopify (landing pages, PDPs, checkout, and upsell flows)
• Launch A/B tests on site copy, offer structures, design, and page speed to increase Conversion Rate (CVR) and Average Order Value (AOV)
• Build custom landing pages using builders like Rebuy, Unbounce, or Replo to support specific campaigns or offers
• E-commerce Operations & Unit Economics
• Monitor inventory velocity, product margins, and stock levels to ensure advertising spend aligns with supply chain reality
• Partner with fulfillment/logistics to track shipping times, landed costs, and customer delivery satisfaction
• Maintain rigorous oversight of unit economics, contribution margins, and platform/app fees
• Analytics & Reporting
• Build and maintain real-time performance dashboards (using Triple Whale, Northbeam, GA4, or BI tools)
• Deliver weekly and monthly performance summaries highlighting wins, test results, bottlenecks, and action items for management
• **Key Qualifications & Skills**
• 3+ years of hands-on experience managing performance marketing and e-commerce operations for a Direct-to-Consumer (DTC) brand
• Shopify Expertise: Deep familiarity with Shopify ecosystem, apps (Klaviyo, Rebuy, Gorgias, Recharge, etc.), and landing page builders
• Analytical Mastery: Ability to crunch numbers, interpret attribution models, and turn raw data into profitable operational decisions
• Growth Mindset: Strong understanding of ad platforms (Meta Ads Manager, Google Ads), attribution tools, and A/B testing methodologies
• Execution Focus: Highly organized self-starter who thrives in fast-paced environments and can juggle high-level strategy with day-to-day execution
• Nice-to-Haves
• Experience in Beauty, Apparel, CPG
• Basic HTML/CSS/Liquid knowledge for light Shopify theme tweaks
• Experience managing retention channels (Email/SMS via Klaviyo or Attentive)
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