Ecommerce & Creator Marketing Manager

• **Location:**
• Irvine, CA — in office
• **Reports to:**
• Winston Suyanto, Senior Vice President of Marketing
• **Type:**
• Full-time
• **Compensation:**
• $90,000 – $100,000 base, plus performance bonus. On-target total compensation $120,000 – $130,000.
• **About us**
• We launched Laminine in 2012. Since then it has sold hundreds of millions of dollars across more than 40 countries — almost entirely by word of mouth. Someone took it, felt a difference, and told a friend. That has been the whole engine.
• So the hard part is already done. The product sells.
• And we have something most brands spend millions trying to build: thousands of people around the world who use it, believe in it, and already talk about it publicly.
• What we’ve never built is the thing that helps them reach past the people they already know — and that sells to everyone else.
• **You’re not here to prove the product. You’re here to prove the channel.**
• **How we think about this role**
• Every person selling for us is a small creator with an audience. Some have fifty people who trust them. Some have five thousand. Until now they’ve been on their own — writing their own posts, guessing at what works, mostly selling to friends and family.
• Our job is to hand them something better: content worth posting, a link that works, and a buying experience that doesn’t lose the sale.
• Then there’s everyone else — the people who will never meet one of them. Reaching those buyers takes direct response: an offer, a page, a test, a number.
• Both halves. That’s the job.
• **What you’ll own.**
• **1. Turn our field into a content engine**
• Volume and variety are what get seen now. One polished brand video loses to sixty pieces of real content.
• You won’t produce all of that yourself — you’ll build the system that does. Long-form conversations cut into clips. Post templates. Product education. Demo formats. Before-and-afters. Captions people can actually use.
• Then you get it into their hands, so they have something worth posting every week instead of staring at a blank screen. We equip people rather than just cheer them on.
• **2. Direct response — sell to people who have never heard of us**
• Someone who has no friend in the network, no reason to trust us, and eight seconds of attention. Your job is to convert them.
• Offers, landing pages, funnels, hooks, tests. You’ll write the test, run it small, read the number, and either scale it or kill it. We are not looking to spend our way to an answer — we want to learn cheaply and quickly, and we expect the winners to pay for the losers.
• **3. Ecommerce — own the store and the ladder**
• Our site runs on Shopify. You own conversion: product pages, checkout, payment methods by country, shipping rules, and the details nobody catches — we recently found a referral field that appeared on the cart page and vanished at checkout.
• You also own what happens after the first order. A subscriber is worth multiples of a one-time buyer, and you rarely get there by asking for the big commitment first. You’ll design the ladder: an easy first yes, what it converts into, and how people end up on subscription without us discounting our way there.
• **4. Amazon — capture and control**
• Amazon isn’t where people discover us. It’s where a lot of them check out. Someone hears about a product from a friend, goes to look it up, and buys where they already have a card on file. If we’re not there, we lose that sale — or a reseller takes it and controls how our brand looks.
• So Amazon has two jobs: catch demand our content and our field created, and own our own page so nobody else does. Listings, A+ content, reviews, Amazon ads, inventory health.
• **5. Get found without paying for it**
• When someone asks an AI which supplement to take, or searches a health question, we should be in the answer. You can’t buy your way into that. You earn it with content that answers real questions and reviews that back up what we say.
• We have fourteen years of customer stories sitting unused. Putting them where they can be found is the cheapest growth available to us.
• **6. Prove it**
• Engagement means nothing if it doesn’t produce leads. Leads mean nothing if they don’t convert. Conversions mean nothing if they don’t show up in the top line.
• That’s the chain, and you own reporting it — one weekly report, the same way every week.
• **Your first 90 days**
• A content system live, with distributors using it and usage you can measure
• A landing page and funnel live and selling — live, not in draft
• One entry offer running, with the path to subscription measured
• Our Amazon presence clean, controlled, and running
• A weekly report the leadership team actually reads
• **What we’re looking for**
• **Must have**
• Current, hands-on Shopify experience — you’ve run a real store recently, not built one a few years ago
• Direct response experience: you’ve written the offer, built the page, run the test, and can tell us what the numbers did
• You’ve sold physical consumer products online
• You use AI daily as a real part of how you work, not as a talking point
• You’ll be in the Irvine office
• **Strongly preferred**
• You’ve built content or creative at volume using AI, with a human check on quality
• Experience enabling affiliates, creators, ambassadors, or a distributor network
• Amazon Seller Central — listings, A+ content, ads, reviews
• Email and SMS platforms (we use Klaviyo)
• Search and AI-search visibility, and a point of view on getting cited by AI tools
• Wellness, supplement, or skincare background
• **Nice to have**
• Selling into Europe — VAT, local payment methods, cash on delivery
• Design or copy skills, so you’re not blocked waiting on someone else
• **Who this isn’t for**
• Strategists who present decks but don’t build
• Anyone whose answer to every problem is a bigger ad budget
• Anyone who needs a team underneath them to produce — you’ll have our tools and our field, not direct reports
• Anyone who wants to work remotely
• Anyone who needs six months to learn the business before shipping
• We already have the tools: Shopify, Klaviyo, Amazon, Triple Whale, Foreplay, Higgsfield, and Claude connected to our internal systems. We don’t need someone to buy more software. We need someone to run what we have and sell.
• **How to apply**
• Send your resume plus short answers to these five:
• 1.  What’s the last online store you personally ran, and what did revenue do while you ran it?
• 2.  Describe a direct response campaign you built from scratch. What was the offer, and what did the numbers do?
• 3.  You have a thousand people who already love the product and post about their lives. How do you turn that into content that sells?
• 4.  What AI tools are open on your screen on a normal Tuesday, and what do you use them for?
• 5.  Does the posted salary range work for you?
• Round two is a short presentation to our

Ceo

pick one of our products and show us how you’d build and launch a landing page for it.