Ecommerce & Digital Marketing Manager

• **Ecommerce Manager**
• **Location:**
• Loughton
• **Department:**
• Digital / Ecommerce
• **Reports to:**
• Head of Marketing / Director
• **About Simmi London**
• Simmi London is a fashion Footwear & Clothing brand, built on , innovation, and a deep connection with our global community. We empower confident self-expression through elevated fashion and are on an exciting journey of growth across digital platforms and international markets.
• We are looking for a highly motivated
• **Ecommerce Manager**
• to lead our online retail strategy, drive sales performance, and deliver an exceptional customer experience. This role is central to scaling our digital presence and optimising our ecommerce channels.
• **Key Responsibilities**
• **Ecommerce Strategy & Growth**
• Own and execute the ecommerce trading strategy to deliver revenue, conversion, and profitability targets.
• Analyse sales data, customer behaviour, and market trends to identify growth opportunities.
• Drive international expansion through platform optimisation and market-specific strategies.
• **Website & Platform Management**
• Oversee daily site performance, ensuring seamless navigation, checkout, and mobile-first experiences.
• Manage product launches, merchandising, and promotional campaigns across the site.
• Analyse website UX/UI, optimise site design and improve customer journeys.
• **Digital Marketing & Customer Acquisition**
• Execute digital campaigns (SEO, PPC, paid social, affiliates).
• Build campaigns and segments on email marketing platform Klavyio
• Monitor campaign performance, ensuring traffic and conversion goals are achieved.
• Implement personalisation and loyalty strategies to increase customer lifetime value.
• **Operations & Customer Experience**
• Liaise with logistics, fulfilment, and customer service teams to ensure smooth operations.
• Oversee ecommerce KPIs including AOV, CAC, retention, and churn.
• Ensure product information, pricing, and imagery are accurate and on-brand.
• **Team Leadership & Collaboration**
• Manage and mentor ecommerce executives or assistants.
• Work closely with design, marketing, and buying teams to align ecommerce activities with brand vision.
• **Skills & Experience Required**
• 4+ years of experience in ecommerce management, ideally within fashion.
• Must have personal skill to carry out Google PPC, Meta, and TikTok Ads (we dont work with agencies)
• SEO skills - Keyword, Page optimization, Link Building.
• Strong knowledge of ecommerce platforms (Shopify Plus preferred)
• Strong knowledge of Klavyio Email Marketing Platform
• Proven track record in driving online revenue growth and conversion optimisation.
• Analytical mindset with expertise in Google Analytics, Shopify data dashboards, and reporting tools.

Experience managing digital marketing campaigns

• Excellent communication, organisation, and project management skills.
• **What We Offer**
• Opportunity to shape the digital future of a fast-growing fashion brand.
• Creative, collaborative, and ambitious working environment.
• Competitive salary
• Staff discount & product allowance.
• Hybrid working (4 Days onsite 1 Day Remote).
• Applicant Must be a UK Resident (No international applicants Please) and within Easy commuting distance to Loughton IG10 (Central Line)