Ecommerce & Digital Marketing Specialist

• **Position Summary:**
• We are seeking a motivated Ecommerce & Digital Marketing Specialist to own and grow our direct-to-consumer (DTC) business. This role will focus heavily on Shopify website management, digital advertising, and ecommerce growth initiatives across Google and Meta platforms.
• The ideal candidate is analytical, creative, and highly organized with hands-on experience managing ecommerce storefronts and digital ad campaigns. This is an opportunity to play a key role in expanding a growing premium food brand’s online presence and customer acquisition efforts.
• **Essential Duties and Responsibilities:**
• **Ecommerce Management**
• Manage and maintain Shopify storefront, including product setup, collections, merchandising, and promotional updates
• Optimize website content, navigation, and customer experience to improve conversion rates
• Coordinate product launches, seasonal promotions, and landing pages
• Monitor ecommerce performance metrics and recommend improvements
• **Digital Advertising**
• Assist in developing and managing paid advertising campaigns across:
• Google Ads
• Meta Ads (Facebook & Instagram)
• Monitor campaign performance, budgets, targeting, and ROAS
• Help develop ad copy, creative direction, and promotional messaging
• Support retargeting, audience building, and customer acquisition strategies
• **Marketing & Growth Support**
• Collaborate with the marketing team on ecommerce strategy and campaign execution
• Support email and SMS marketing initiatives
• Analyze website traffic, campaign performance, and customer behavior using analytics tools
• Stay current on ecommerce and digital marketing trends
• **Desired Skills and Experience:**
• 2–5 years’ experience in ecommerce, digital marketing, or DTC brand management
• Hands-on experience with Shopify (required)
• Experience with Google Ads and/or Meta Ads
• Strong understanding of ecommerce customer journeys and conversion optimization
• Comfortable analyzing data and performance metrics
• Strong organizational and communication skills
• Self-motivated with the ability to manage multiple projects simultaneously
• Experience working with food, CPG, or premium consumer brands
• Associate's degree or higher
• Familiarity with Klaviyo, Google Analytics, or similar marketing platforms
• Basic graphic design or copywriting experience
• Experience with subscription or direct-to-consumer fulfillment models
• **Why Join Us:**
• Opportunity to help grow a rapidly expanding DTC business
• Work directly with leadership on brand growth initiatives
• Fast-paced, entrepreneurial environment
• Competitive salary and benefits package
• **Location:** Omaha, NE (On-site)
• **Salary:** $80,000/year + Benefits
• Pay: $80,000.00 per year

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Health savings account
• Vision insurance
• Application Question(s):
• Have you previously worked for DemKota Ranch Beef?
• Education:
• Associate (Required)

Experience

• E-commerce: 3 years (Preferred)
• Digital marketing: 3 years (Preferred)
• Shopify: 1 year (Required)
• Ability to Commute:
• Omaha, NE 68127 (Required)
• Work Location: In person