eg
jobs/tonic health

Ecommerce Manager | High-Growth DTC Wellness Shopify Brand

company
Tonic Health
location
United Kingdom (remote)
work mode
remote
posted
16 Jul
  • **About Tonic**
  • At Tonic, we're revolutionising health and wellness with our range of high-dose, no-added sugar, vitamins and supplement designed to support the whole family. We're a rapidly growing remote wellness brand – ranked 3rd on Alantra's 2025 Food & Beverage Fast 50 (198% growth) and 12th on the FEBE Growth 100. Orders have nearly doubled year-on-year and site traffic is up over 30% in the last quarter alone. We're building the ecommerce backbone to match that growth, and this hire is central to it.
  • **Who We're Looking For**
  • We're looking for an Ecommerce Manager to join our growing ecom team, working closely with our Head of Ecommerce, CRM & Lifecycle Manager, and Growth (paid marketing) team. This is a hands-on, varied role for someone who wants to own the day-to-day of our Shopify Plus store and get stuck into everything from merchandising, admin to CRO to SEO – not sit inside a big, siloed function.
  • You'll thrive here if you're a driven, accountable go-getter who takes ownership without needing to be asked twice. This isn't a role for someone looking to blend into a large corporate structure, we need someone dependable who can jump in and start making an impact from day one.
  • **Key Responsibilities**
  • **Shopify:**
  • Manage the day-to-day back-end of our Shopify Plus store – theme updates, app maintenance, troubleshooting, and general platform health.
  • **Merchandising:**
  • Own product setup, collections, pricing and promotional merchandising across the site, ensuring everything is accurate, on-brand and optimised for conversion.
  • **Product Development:**
  • Support new product launches end-to-end; from setup and page build to QA and go-live.
  • **CRO:**
  • Implement a conversion rate optimisation roadmap – testing site experience, landing pages, and checkout to convert more of the traffic Growth is driving.
  • **SEO:**
  • Build and execute an SEO roadmap covering technical, on-page and content opportunities to grow organic traffic and revenue.
  • **App & Tech Stack Maintenance:**
  • Manage our app ecosystem, troubleshooting integration issues and evaluating new tools as we scale.
  • **Cross-Functional Collaboration:**
  • Work closely with the Ecom and Growth teams to align site experience with acquisition and retention priorities.
  • Agency Coordination: Support as the day-to-day point of contact for external agencies and freelancers (e.g. development, design, SEO), briefing work, managing timelines and ensuring output meets our standards.
  • Reporting & Insight: Monitor site and commercial performance, flagging issues and opportunities early.
  • **Skills & Experience**
  • While these are highly regarded, we appreciate the value of diverse experience – you don't need all of them:
  • Several years hands-on Shopify experience
  • is a must
  • Ideally, experience at a subscription-first or wellness/health growth brand.
  • Technically-minded, with a big-picture, strategic mindset – you should be equally comfortable in the weeds of a broken app integration and zoomed-out roadmap thinking.
  • Comfortable owning CRO and SEO workstreams without a large team around you.
  • A genuine go-getter: accountable, dependable, and happy taking ownership without hand-holding.
  • Strong communicator, comfortable working cross-functionally in a remote team.
  • **Why Join Tonic Health?**
  • This is a business with real momentum – 3rd on Alantra's Food & Beverage Fast 50 2025 with 198% growth, 12th on the FEBE Growth 100, and order volume that's nearly doubled year-on-year. We're still building our processes and playbooks, which means you'll have genuine ownership and the chance to shape how ecommerce operations work at Tonic, not just execute someone else's.
  • Beyond the numbers, you'll be joining a small, supportive and genuinely passionate team who care as much about each other as they do about the mission.
  • **Location & Benefits**
  • Fully remote (UK only)
  • Flexible hours
  • Home office budget
  • Gym membership
  • Performance bonuses
  • Tonic Health share scheme
  • Team retreats every 6 months
  • Salary: £40,000-£45,000, DOE
  • **How to Apply**
  • If you're ready to jump into a fast-growing ecommerce brand and help write the playbook as we scale, we'd love to hear from you. Please submit your CV and a short note on your experience.
see more ecommerce jobs in united kingdom →