Ecommerce Manager (Maternity Cover)
- company
- Evergreen Healthfoods
- location
- Galway, County Galway, Ireland
- posted
- 26 May
- **Ecommerce Manager (Maternity Cover) -**
- Fixed-Term Contract – 12 Months
- PLEASE NOTE THIS ROLE IS BASED 5 DAYS A WEEK IN EVERGREEN HEAD OFFICE, GALWAY
- Evergreen Healthfoods is seeking an experienced Ecommerce Manager to lead the performance and day-to-day management of our growing ecommerce business during a maternity leave contract.
- This role is responsible for driving online sales performance through effective digital trading, merchandising, customer journey optimisation and campaign execution. The successful candidate will play a key role in supporting Evergreen’s continued ecommerce growth across health, wellness, supplements and skincare categories.
- This is a commercially focused role suited to someone who enjoys working in a fast-paced retail environment and has a strong understanding of ecommerce operations, digital merchandising and customer behaviour.
- **Ecommerce Trading & Performance**
- Own weekly and monthly ecommerce sales performance
- Monitor trading against revenue, conversion and AOV targets
- Identify risks and opportunities quickly and implement corrective actions
- Support seasonal campaigns, product launches and promotional activity
- Oversee platform stability and incident response ensuring issue with the site are dealt with swiftly
- **Website Merchandising & Optimisation**
- Oversee homepage, category and product merchandising
- Optimise onsite search, filtering and product discovery
- Improve customer journey and onsite conversion performance
- **Analytics & Reporting**
- Monitor and report on ecommerce KPIs
- Analyse performance trends and identify actionable insights
- **Product & Content Management**
- Oversee product launches, imagery and product content
- Ensure product information is accurate, SEO-friendly and commercially effective
- Work with internal teams and suppliers to improve product storytelling
- Support the development of SEO-rich blog and category content
- **CRM, Digital Marketing & Campaign Management**
- Own the ecommerce campaign calendar in collaboration with the wider marketing team
- Build, schedule and deploy email marketing campaigns through Klaviyo
- Segment customer audiences and support lifecycle marketing initiatives including promotional, automated and retention-focused email campaigns
- Monitor email campaign performance including open rate, click-through rate, conversion and revenue contribution
- Brief external agency partners on:
- Paid social campaigns
- PPC campaigns
- Campaign creative
- Promotional activity
- Email marketing requirements
- Work collaboratively with agencies to optimise campaign performance and ensure alignment with commercial objectives
- Support campaign launches with landing pages, collections, onsite merchandising and promotional content
- Coordinate digital activity across ecommerce, email, paid media and social channels to ensure a consistent customer experience
- **Skills & Experience**
- **Essential**
- 5+ years ecommerce, digital trading or ecommerce merchandising experience
- Experience with Shopify and Klaviyo
- Strong analytical and commercial mindset
- Experience using GA4 and ecommerce reporting tools
- Strong understanding of ecommerce campaign execution across email, paid social and PPC
- Highly organised with strong attention to detail
- Experience coordinating with digital marketing agencies
- **Desirable**
- Experience with merchandising tools
- Experience in retail, wellness, beauty or FMCG
- Understanding of SEO and content optimisation
- As Evergreen continues to grow its ecommerce and digital capabilities, there may be future opportunities within the wider digital team
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- Ecommerce Manager (Maternity Cover), Galway, County Galway, IE