eCommerce Marketing & Content Director
- company
- Stanley Black & Decker, Inc.
- location
- Maidenhead, England, United Kingdom
- work mode
- hybrid
- posted
- 17 Jul
- **💼 Position Title:**
- EMEA eCommerce Marketing & Content Director
- **📌 Location:**
- Maidenhead, ENGLAND or Lyon, FRANCE
- **📆 Work Arrangement:**
- Hybrid – travel: 20%
- **✒ Employment:**
- Permanent
- 🚀
- **Come make the world and accelerate your success.**
- It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of 43,500 professionals in 60 countries who are making their mark on some of the world’s most beloved brands, including DEWALT, CRAFTSMAN, STANLEY, BLACK+DECKER, IRWIN, LENOX and more.
- 🎯
- **What You’ll Do**
- We are excited to offer you the opportunity to join our organization as
- **EMEA eCommerce Marketing and Content Director**
- In this pivotal leadership role, you will spearhead the development and execution of our regional eCommerce marketing strategy, driving growth, innovation, and operational excellence across all digital channels and core capabilities.
- **Role Overview**
- You will be responsible for shaping and executing the vision for eCommerce growth, leading cross-functional teams, and ensuring our marketing initiatives are aligned with both global objectives and local market needs.
- You will champion a customer-centric approach, drive digital transformation, and foster a culture of innovation and continuous improvement.
- **Your first challenge: defining an ambitious vision for the e-commerce business.**
- You will collaborate with key stakeholders such as sales eCommerce leads, local management and central product teams, build markets analysis, identify key hurdles and opportunities, and then develop a clear roadmap in close collaboration with your key stakeholders
- Thanks to your leadership, everyone will take ownership of the objectives and commit to the journey.
- **Quickly take the reins of the content strategy.**
- Own the end-to-end content strategy, from needs assessment to implementation, ensuring all assets are aligned with brand guidelines and served in a timely fashion where it matters to serve our business goals
- You will design seamless customer journeys, ensure consistent messaging across all markets and channels, and oversee the quality of product listings, all while integrating SEO best practices.
- **Digital marketing campaigns will be a constant in your work.**
- You will expertly orchestrate demand-generation activities through different channels across our different markets.
- You manage substantial budgets, optimize brand visibility, and monitor performance in real time.
- Every product launch becomes an event, every pricing strategy an opportunity to strengthen competitiveness.
- **The link between local and central teams, uniting talent around a shared vision.**
- Act as the main point of contact with local marketing leaders and their teams, ensuring alignment and effective execution of eCommerce initiatives
- You support the digital transformation, train and coach your team to accelerate their digital maturity, while always ensuring the customer is at the heart of every initiative.
- Partner with Brand, Media, Influencer, and Agency teams to integrate content and marketing strategies across all touchpoints.
- **Finally, driven by innovation.**
- You scrutinize market trends, test new levers (AI, automation…), and instil in your team a culture of continuous improvement and boldness.
- **Ready to write the next chapter of this story and leave your mark on the e-commerce of tomorrow?**
- **Join us!**
- 👷👷
- **Who You Are**
- Profile & Experience
- Demonstrable experience in Digital Commerce, eCommerce, or Omnichannel roles
- Deep experience in digital content and retail media
- Strong understanding of marketplace economics
- Experience managing cross-functional projects across tech, marketing, and operations
- Strong analytical mindset and performance orientation
- Experience in international, distributor-heavy environments preferred
- Leadership Capabilities
- Combine digital expertise with commercial pragmatism
- Act and set an example for your team
- Data-driven but execution-focused
- Able to balance global standardization and local flexibility
- Strong stakeholder management across regions
- You speak English fluently
- 📝
- **What You’ll Receive**
- An attractive salary & benefits package
- Discounts on Stanley Black & Decker tools and other partner programs
- Excellent opportunities for continuous professional development
- **How You’ll Feel**
- We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:
- *Grow:*
- Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
- *Learn:*
- Have access to a wealth of learning resources, including our digital learning portal.
- *Belong:*
- Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
- *Give Back:*
- Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.
- What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in.
- Join us!
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