Ecommerce Merchandiser

• ECOMMERCE MERCHANDISER
• **Line Manager:**
• Head of Ecommerce
• **Hours:**
• 9.00am – 5.30pm (Monday – Friday)
• Skinnydip are looking for a commercially driven Ecommerce Merchandiser to support the trading, optimisation & growth of our core website & sister brand websites. The role will focus on ensuring all sites are consistently trading at their best from launches, onsite merchandising & CRO to search, optimisation & international performance. You will play a key role in the day to day management of the websites, while line managing & supporting an Ecommerce Admin Assistant, supporting both established and growing brands within the Skinnydip group
• **Key Responsibilities**
• **PLANNING & ANALYSIS:**
• Own daily & weekly performance reporting across all sites, tracking KPIs including revenue, conversion rate,

Aov & asp

• Produce ad-hoc & post-launch analysis of key site activities, identifying key areas of growth & missed opportunities
• Analyse product, category & collection performance across brands, identifying underperformance & missed opportunities.
• Create a monthly performance report reviewing style successes and failures, supported by sales data, stock position & availability.
• Pre-planning and build collections for newsletters, homepage and promotional banners
• Demonstrate a clear understanding of the top search terms and high traffic site areas, using insight to improve user experience.
• Maintain a thorough understanding of e-commerce stock levels across all categories – flagging any risks & opportunities to the Merchandising team
• Planning homepage banners, including branded and menu category dropdowns in advance of launch, working with Digital Marketing team to plan homepage and newsletters to make sure they are in line
• **Onsite Merchandising, Search & CRO**
• Oversee product launches end to end across Skinnydip products and sister sites.
• Own & support the CRO roadmap driving ongoing site optimisation through A/B testing & onsite merchandising using tools such as Shoplift & Ometria
• Analysing products post launch to understand what improvements can be made to increase conversions and making the relevant changes e.g. name changes, updated imagery.
• Maintain the product catalogue & website hierarchy, ensuring all SKUs can be located in the correct categories.
• Create & manage the e-commerce content calendar for the website, ensuring all banners, editorial assets & copy are relevant, optimised & updated on time and tested.
• Run twice weekly site reviews & audits across desktop & mobile ensuring the highest standards across site, enabling optimised product performance across all categories. Working with and reporting all bugs to external web developer agency.
• Identify opportunities based on customer search data and onsite behaviour, feeding insights into future product & content decisions
• Work collaboratively with the copywriter & Digital Marketing Manager to ensure we have implemented best practise SEO & the site is optimised to the best of your ability.
• **COMMUNICATION**
• Monitor & manager customer reviews on site, feeding back if there are any recurring quality or product issues.
• Work closely with the Merchandising team to highlight products that are over or under-selling.
• Provide recommendations for site improvements and enhancements to improve user experience
• **What we need from you?**
• 2/3 years in Ecommerce Merchandising, Trading or Ecommerce Executive role
• Experience managing or supporting multiple ecommerce websites is highly desirable
• Experience managing or mentoring a junior team member is desirable.
• Strong commercial & analytical mindset
• Confident working with ecommerce data and translating insight into action
• In depth knowledge of SEO Best practise including awareness of evolving AI-led search developments
• Strong copywriting skills
• Strong numerical skills for reporting including strong knowledge of Excel knowledge
• Experience working with Shopify Plus & Google Analytics
• Experience using Ometria is desirable
• Ability to analyse website audits & communicate technical issues to the internal team & agencies
• Highly organised & efficient with meticulous attention to detail particularly across copy, context & visual merchandising
• Excellent communication skills with a positive, proactive attitude.