eCommerce Merchandiser
- company
- Westland Horticulture Ltd
- location
- Alconbury, England, United Kingdom
- posted
- 12 Aug
- Are you passionate about ecommerce, digital retail and creating outstanding online experiences?
- Westland Horticulture is looking for an eCommerce Merchandiser to join our growing Digital Marketing team and take ownership of the day-to-day trading and merchandising across our B2C and B2B ecommerce platforms. You'll work across some of our well-known brands, including Marshalls Garden, Kent & Stowe, Peckish birdfeed and our b2b platform Westland Live, helping to grow online sales, improve conversion and deliver an engaging customer journey.
- **The role**
- You'll be responsible for bringing our ecommerce sites to life from seasonal campaigns and new product launches to onsite merchandising, product content, promotions and optimisation.
- You'll use customer and website data to identify opportunities, improve performance and make sure our digital platforms are commercially effective.
- **You'll be responsible for:**
- Managing the day-to-day trading and merchandising of our ecommerce websites via Shopify.
- Planning and delivering seasonal campaigns, promotions and product launches.
- Creating engaging, SEO-friendly product content and listings.
- Optimising categories, navigation, search, cross-selling and upselling.
- Analysing website performance, conversion and customer behaviour.
- Managing the ecommerce trading calendar and coordinating activity across teams.
- Briefing digital content including banners, landing pages, imagery and video.
- Working closely with Brand, Sales, Marketing and Customer Service.
- Supporting the development and optimisation of our ecommerce platforms.
- **About you**
- You'll ideally have 2+ years' experience in ecommerce merchandising, trading or a similar digital role, with:
- Experience using an ecommerce CMS, ideally Shopify.
- Knowledge of Email marketing software to collaborate with the Email Marketing Manager
- Strong commercial awareness and an understanding of sales and margin.
- Knowledge of SEO, onsite optimisation and Google Analytics/GA4.
- Excellent copywriting and content skills.
- A creative eye for digital merchandising and customer experience.
- Strong analytical, organisational and communication skills.
- Experience using AI tools to support content creation and productivity.
- Experience within FMCG, retail, home & garden and or lifestylewould be a bonus, as would B2B ecommerce and CRO experience.
- **Why Westland?**
- This is a fantastic opportunity to join the UK's leading horticulture business and work with some of the industry's most recognised brands.
- You'll have genuine ownership across multiple ecommerce platforms, the opportunity to make a measurable commercial impact and the chance to develop your career within a growing and ambitious digital team.
- If you're commercially driven, digitally curious and excited by the opportunity to shape ecommerce growth, we would love to hear from you!