Ecommerce Trading Executive
- company
- Barbour
- location
- South Shields, England, United Kingdom
- work mode
- hybrid
- posted
- 12 Jun
- **Company Description:**
- The Barbour story began in 1894 in South Shields in the North East of England. Founder John Barbour began supplying oilskins and other garments to protect the growing community of sailors, fishermen and dockers. Still family owned and now fifth generation, Barbour HQ remains in South Shields. Under the leadership of Chairman Dame Margaret Barbour, Barbour has grown into a lifestyle brand sold in over 55 countries worldwide including Europe, the US and Asia offering a wardrobe of stylish functional clothing, footwear and accessories inspired by the unique values of the British countryside. The iconic Barbour Bedale and Barbour Beaufort wax jackets continue to be made by hand in the factory in South Shields. In 2020, Barbour launched Wax for Life, an overarching name for all of Barbour’s wax services designed to encourage customers to extend the life of their wax garments. Wax for Life includes re-waxing and repairs (first introduced in 1921) and Barbour Re-Loved an upcycling circularity initiative. Each year over 70,000 wax garments are sent back to Barbour globally to be repaired, rewaxed or altered.
- **Position Overview:**
- We have an exciting opportunity for an Ecommerce Trading Executive to join the Global Ecommerce team on a Maternity Cover basis. You will manage the day-to-day trading, merchandising and optimisation of assigned categories across all global ecommerce markets within the DTC channel. You’ll manage and optimise products, campaigns and onsite merchandising to maximise sales, conversion and customer engagement. Working closely with Merchandising, Marketing, Design, CRM, Content and regional teams, you’ll support global trading initiatives and deliver a seamless customer experience.
- **Essential Duties and Responsibilities:**
- **Trading & Commercial Performance**
- Support the day-to-day trading and commercial performance of assigned categories across all global ecommerce markets, driving revenue, conversion and consumer engagement through data-led optimisation.
- Analyse category performance across key metrics, identifying trends, opportunities and risks, and providing recommendations to the Senior Ecommerce Trading Manager.
- Monitor and report on ecommerce KPIs including sales, traffic, conversion, AOV and engagement using GA4 and other reporting tools.
- Support the execution of the global ecommerce trading and commercial calendar, ensuring activity aligns with commercial priorities, seasonal opportunities and consumer demand.
- Analyse product performance, stock availability and sell-through in collaboration with Merchandising, Studio and Design teams to identify risks and opportunities.
- Contribute to trade meetings by presenting insights on category performance, onsite trading activity and recommended actions.
- Maintain awareness of competitor activity, market trends and emerging consumer trends across global ecommerce markets.
- **Product, Merchandising & Consumer Experience**
- Manage onsite merchandising across assigned categories globally, ensuring products, campaigns and collections are presented in line with brand and commercial priorities.
- Conduct regular site reviews across category pages, product pages, search and navigation to identify optimisation opportunities and improve the consumer experience.
- Maintain accurate product categorisation, attribution and onsite search merchandising to support product discovery and conversion.
- Ensure products are launched accurately and on time, including imagery, data and pricing.
- Support execution of product launches, campaigns and seasonal activations to maximise trading performance.
- **Cross-Functional Collaboration**
- Provide category-led product selection and performance insights to Digital Marketing and CRM teams to support email, paid social and paid media activity, ensuring commercial priorities are appropriately represented across channels.
- Collaborate with Digital Marketing, CRM, Content, Merchandising and Studio teams to align training priorities and improve the end-to-end consumer journey across global markets.
- Support coordination with Digital Marketing, CRM and Content teams to prepare categories, collections and product assortments for campaign execution, including product setup, content accuracy and merchandising readiness.
- **Skills and Experience:**
- Experience in ecommerce trading or merchandising ideally within fashion retail.
- Strong commercial awareness with the ability to analyse data, identify opportunities and drive online sales growth.
- Advanced Excel skills and experience using GA4 and ecommerce reporting platforms.
- Strong understanding of ecommerce KPIs including revenue, conversion, traffic, AOV, bounce rate and consumer engagement.
- Experience managing onsite merchandising, product categorisation and consumer journeys.
- Knowledge of ecommerce platforms such as Salesforce Commerce Cloud.
- Strong analytical and organisational skills, with the ability to communicate effectively and build positive stakeholder relationships.
- Proactive, adaptable, and consumer focused with a positive can-do attitude.
- **Benefits:**
- Discretionary Company bonus scheme
- Staff Discount
- Staff Shop
- Healthcare Cash Plan
- 25 days holiday as standard increasing with length of service plus bank holidays
- Access to training and development activities to support your career development
- Operate hybrid & flexible working
- 4pm finish on a Friday
- Wellbeing support
- Refer a friend bonus scheme
- Reward & Recognition Program
- Length of service rewards
- **Note:**
- In the event that a sufficient volume of suitable applications are received, the post may close prior to the specified closing date. Please apply as soon as possible if interested.