Freelance E-commerce SEO Manager – Shopify
- company
- Superior Hair Extensions
- location
- Australia
- work mode
- remote
- posted
- 3 Aug
- **Freelance E-commerce SEO Manager – Shopify**
- We’re looking for an experienced
- **Freelance E-commerce SEO Manager**
- to work with Superior Hair Extensions on an ongoing monthly retainer.
- We are an established e-commerce brand operating across New Zealand, Australia and the United States. We’re looking for an individual freelancer who can take hands-on ownership of our SEO strategy and execution across our NZ/USA Shopify stores.
- This is a remote freelance contract, not a full-time employment role and applications from all over the world are welcome.
- The role will include
- Developing and managing our SEO strategy across NZ and the USA
- Completing an initial audit of our current Shopify stores
- Identifying technical, on-page, content and authority-building opportunities
- Optimising collection, product and content pages
- Improving internal linking, metadata, headings and site structure
- Reviewing indexing, canonicals, redirects, broken links and duplicate content
- Reviewing schema, Core Web Vitals and other technical SEO concerns
- Conducting keyword and competitor research by market
- Identifying new commercial content and collection-page opportunities
- Monitoring organic revenue, conversions and non-brand search growth
- Providing clear monthly reporting and a prioritised action plan
- Working directly with our internal team and web developer
- This is a
- **hands-on role**
- We are looking for someone who can implement standard SEO changes directly within Shopify, rather than only providing reports and recommendations.
- For more complex theme, coding or development work, you will be expected to provide clear instructions and coordinate with our existing web developer.
- We’re looking for someone with
- Strong Shopify and e-commerce SEO experience
- Proven experience working with established online retail brands
- Experience managing SEO across multiple countries
- Strong technical and on-page SEO knowledge
- A clear understanding of Google Search Console, GA4 and Shopify reporting
- Experience growing non-brand organic traffic, conversions and revenue
- Strong written communication and a proactive approach
- The ability to explain SEO clearly without unnecessary jargon
- Success will be measured through:
- Organic revenue and purchases
- Non-brand organic traffic and clicks
- Growth across priority product categories
- Organic conversion rate
- Technical improvements completed
- Search visibility across NZ and the USA
- Progress against an agreed 30, 60 and 90-day plan
- Keyword rankings may form part of the reporting, but they will not be the sole measure of performance.
- Initial audit
- Shortlisted candidates will be asked to complete a
- **paid SEO audit**
- covering:
- Current technical SEO health
- Shopify-specific issues
- Indexing and crawlability
- Site structure and internal linking
- Priority product and collection pages
- Content and keyword opportunities
- Competitor positioning
- Backlink profile
- International SEO considerations
- Immediate priorities
- A proposed 30, 60 and 90-day plan
- To apply, please send
- 1. A brief introduction
- 2. Relevant Shopify or e-commerce case studies
- 3. Examples of organic revenue or non-brand growth achieved
- 4. Your direct involvement in the results shared
- 5. Your location and availability
- 6. Your proposed monthly retainer
- 7. Your fee for completing the initial audit
- 8. Details of what you would personally implement versus hand over to our developer
- We are open to experienced freelancers worldwide.
- Please note that we are looking for an
- **individual freelancer**
- not an agency, white-label provider or outsourced SEO team.