Functional Business Analyst – eCommerce, BI & AI Insights

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• Job Title
• Functional Business Analyst – eCommerce, BI & AI Insights

Experience

• 6-10 years
• Employment Type: Full-time
• Vadodara

Experience

• 6-10 years
• **About The Role**
• We are seeking a Functional Business Analyst to bridge business, analytics, and data teams in an eCommerce environment. The role focuses on understanding business processes, defining reporting and insight needs, and ensuring data-driven decisions through BI dashboards and AI-powered analytics.
• You’ll play a key role in transforming raw data into meaningful business insights — working closely with business users, data engineers, and analysts across sales, operations, fulfillment, and marketing functions.
• **Key Responsibilities**
• Business & Functional Analysis
• Partner with eCommerce, supply chain, and marketing teams to gather business requirements for analytics, dashboards, and reporting.
• Document current processes, gaps, and opportunities for improvement.
• Translate business questions into data-driven requirements for the BI and Data teams.
• Define KPIs, performance metrics, and success criteria for each business function.
• Reporting & BI Enablement
• Work with BI teams (Power BI, Tableau, or Superset) to design clear, actionable dashboards for business users.
• Validate reports for accuracy and relevance before rollout.
• Drive adoption of BI dashboards by explaining insights and value to non-technical users.
• Support stakeholders in using reports for sales tracking, inventory management, and campaign performance.
• **AI & Insights Collaboration**
• Collaborate with data science and AI teams on use cases like sales forecasting, demand prediction, and anomaly detection.
• Translate AI-generated insights into business terms and actions (e.g., “stock more of X in South region next week”).
• Support creation of automated summary insights or GPT-style business reports for management.
• **Stakeholder Management**
• Act as the bridge between business, data, and technology teams.
• Run workshops, requirement sessions, and demos for business teams.
• Present analytical findings and recommendations to business leaders.
• Ensure alignment between business goals and technical deliverables.
• Process Improvement & Documentation
• Maintain functional documentation, dashboards catalogue, and KPI glossary.
• Identify data gaps and work with teams to improve data capture at source systems (like ERP, CRM, OMS).
• Support UAT (User Acceptance Testing) and rollout of new dashboards or AI features.
• **Required Skills**
• Strong understanding of eCommerce business processes – sales funnel, order lifecycle, returns, fulfilment, and pricing.
• Proven experience in business requirement gathering and documentation.
• Ability to interpret data and dashboards to derive business insights.
• Comfortable using BI tools (basic navigation and visualization understanding).
• Excellent communication and stakeholder engagement skills.
• Strong analytical thinking and problem-solving approach.
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