Growth & Ecommerce Marketing Lead
- company
- Swan & Edgar
- location
- Netherlands
- posted
- 21 Jul
- **Type:**
- Part-Time with Full-Time potential
- **The role**
- We are seeking a commercially focused Growth & Ecommerce Lead to drive profitable growth across acquisition, conversion, retention, internationalisation and website performance.
- We already work with agencies managing Meta, Google, TikTok, Pinterest, Microsoft Ads and Klaviyo, alongside Shopify developers, tracking specialists and a CRO agency. You will coordinate and challenge these partners, identify opportunities and ensure projects are implemented effectively.
- You will also co-ordinate with our Head of Marketing, who leads organic content across social media, blogs and YouTube.
- Core requirement
- Candidates must have a proven track record of profitably scaling a comparable premium, luxury or high-consideration Shopify brand.
- Professional English fluency is a requirement.
- **Responsibilities**
- Own the commercial growth roadmap and improve revenue, contribution margin, CAC, LTV, MER, repeat purchase rate and payback.
- Audit agency strategy, budgets, creative testing and channel allocation.
- Apply strong hands-on media-buying knowledge across Meta, Google and TikTok.
- Lead new sales channel set up, integration and roll out both independently and/or with agency/specialist partners where appropriate.
- Diagnose drop-offs across landing pages, product pages, cart and checkout.
- Manage CRO, Shopify development and tracking projects through implementation.
- Lead resolution of website outages, checkout failures, tracking breaks, app conflicts and feed errors, removing incident management from the founder
- Analyse creative performance and brief agencies, creators and the organic content team.
- Improve Klaviyo, repeat purchasing, AOV and LTV through segmentation, cross-selling, accessories, straps, bundles, servicing and new product ideas.
- Liaise with Head of Marketing to grow organic, direct and branded-search revenue mix.
- Lead international expansion, including DDP, translation, localisation, currencies, regional pricing, payments and returns. This includes associated A/B testing ideation & project management.
- Use Triple Whale, Shopify, GA4 and financial data to identify problems and opportunities. Strong understanding of tracking is preferred.
- Establish clear agency deliverables, deadlines and accountability.
- Map out events calendar preparing the business to capitalise on key seasonal periods.
- Plan and coordinate with teams effective product teaser, launch, and post launch execution
- Review external variables impacting profitability/CAC including reviews and defect rates – full scope diagnosis, insight and enhanced team process implementation. Working with our wider CS and Ops teams.
- Scope may expand appropriately within reason according to the dynamic nature of the business requirements during growth.
- **Success measures**
- **Profitable revenue growth, contribution margin, CAC, conversion rate, AOV, LTV, repeat purchasing, organic revenue mix, international profitability and website reliability.**
- **Required experience**
- 7+ years in ecommerce, growth or performance marketing.
- Proven experience scaling an equivalent Shopify brand.
- Strong knowledge of Meta, Google, TikTok, Klaviyo, Shopify, GA4, Triple Whale and other platforms.
- Demonstrable success improving CAC, CRO, retention, AOV, repeat sales and profitability.
- Experience managing agencies, developers and technical specialists.
- International ecommerce and localisation experience.
- Strong commercial, analytical and project-management skills.
- Professional English fluency