Growth Manager (Paid Media & Ecommerce)
- company
- Denbigh Rowe
- location
- Greater London, England, United Kingdom
- posted
- 16 Jun
- **Growth Manager (Paid Media & Ecommerce)**
- **(Initial 3-Month Contract)**
- **About Denbigh Rowe**
- Denbigh Rowe is a British luxury outdoor furniture brand specialising in sculptural teak pieces designed to elevate modern outdoor living.
- We work with interior designers, high-end residential clients, and hospitality projects, combining timeless design with exceptional craftsmanship.
- As we continue to grow, we are focused on scaling direct-to-consumer and trade demand through digital channels.
- **The Role**
- We are looking for a Growth Manager to take ownership of our paid acquisition and online revenue growth.
- This is a hands-on, commercially driven role for someone who can both execute campaigns and improve performance across the full funnel - from ad creative through to conversion.
- 👉 This role is responsible for driving profitable revenue
- 👉 You will work across paid media, creative, and conversion - not just campaign management
- **Key Responsibilities**
- **1. Paid Media (Core Responsibility)**
- Own and manage paid channels:
- Meta (Facebook & Instagram)
- Google (Search & Shopping)
- Plan, launch, and optimise campaigns
- Allocate and scale budgets based on performance
- **2. Revenue & Funnel Optimisation**
- Improve conversion rate (CVR) across the website
- Optimise landing pages and product pages
- Identify and fix drop-offs in the customer journey
- Work closely with the founder on offers, pricing, and bundles
- **3. Creative Testing & Scaling**
- Build and run a consistent creative testing pipeline
- Brief and test new ad creatives weekly
- Analyse performance and scale winning creatives
- Continuously test hooks, formats, and messaging
- **4. Data & Performance Tracking**
- Track and report on:
- ROAS (Return on Ad Spend)
- CAC (Customer Acquisition Cost)
- Revenue performance
- Provide clear weekly insights and actions
- Ensure accurate tracking (Meta, GA4, Shopify)
- **5. Growth Strategy**
- Identify opportunities to scale and improve performance
- Test new acquisition strategies and channels
- Contribute to overall ecommerce growth strategy
- **What We’re Looking For**
- **Must Have**
- Proven experience managing paid media for ecommerce brands
- Comfortable managing £10k–£100k+ monthly ad spend
- Strong experience with Meta Ads (essential)
- Experience with Google Ads (Search & Shopping)
- Highly data-driven and commercially focused
- Hands-on — able to execute, not just strategise
- **Nice to Have**
- Experience in premium / luxury / lifestyle brands
- Strong understanding of creative-led performance marketing
- Ability to create/edit simple ad creatives (e.g. CapCut, Adobe Premiere) to support rapid testing and iteration
- Experience with Shopify
- Familiarity with Klaviyo or email marketing
- **Success Metrics**
- Revenue generated from paid channels
- ROAS performance
- Customer Acquisition Cost (CAC)
- Conversion rate improvements
- Volume and success of creative testing
- **Contract Structure**
- Initial 3-month contract
- Clear KPIs and performance targets from day one
- Opportunity to transition into a full-time role based on performance
- **Compensation**
- £1,500 – £3,000 per month (contract)
- Performance-based bonus tied to revenue/ROAS
- **Important**
- **Please include:**
- Examples of campaigns you have personally managed
- Monthly budgets you were responsible for
- Performance metrics (ROAS, CAC, revenue)
- What you specifically did to improve results
- This role is suited to someone confident in their ability to drive measurable growth — not just manage campaigns.