Head of Ecommerce & Digital Growth

• **Company Overview**
• 'In Phase International Ltd is the leading distributor of Car Electronics in the UK. We are dedicated to enhancing driver experience through innovative products from top brands like Road Angel, Pioneer, Sony, and

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• Our mission is to deliver quality, safety, and enjoyment to our customers via our retail stores and online platforms.'
• **'Summary'**
• 'We are seeking a dynamic Head of Ecommerce & Digital Growth to lead our online sales strategies and digital marketing initiatives. This pivotal role is based in the UK and offers an exciting opportunity to shape the future of our digital presence while supporting our company's growth objectives.'
• **'Bonus'**
• Performance-related bonus available, linked to ecommerce revenue growth, profitability, conversion rate improvement, ROAS, and agreed commercial targets.
• We are looking for a serious, commercially driven Head of Ecommerce & Digital Growth to take ownership of our online businesses and scale them at speed.
• This is not a maintenance role. We need someone who has taken ecommerce brands or product-led businesses from early-stage or underperforming to high-growth, high-revenue, highly optimised digital businesses.
• The right person will own the full ecommerce growth engine across our UK and international websites. They must understand trading, product performance, website conversion, paid media, TikTok, social commerce, email marketing, marketplaces, agencies, reporting and commercial strategy.
• **'Responsibilities'**
• ' **Develop and implement comprehensive ecommerce strategies to increase online sales.**
• Own and grow ecommerce revenue across UK and global websites.
• Build and execute a clear ecommerce growth strategy.
• Manage website trading, merchandising, product launches, promotions and commercial campaigns.
• Improve conversion rates, average order value, customer retention and repeat purchase.
• Oversee PPC, Google Shopping, Meta, TikTok, paid social and TikTok Shop growth.
• Manage Klaviyo/email flows including abandoned basket, welcome flows, post-purchase flows, win-back campaigns and customer segmentation.
• Work with agencies and freelancers, challenge their recommendations, manage performance and hold them accountable.
• Identify new growth opportunities across UK, EU and global markets.
• Improve website UX, speed, checkout, landing pages, product pages and customer journey.
• Build dashboards and weekly reporting around revenue, traffic, conversion, ROAS, CAC, AOV, margin and profitability.
• Work closely with stock, buying, product, finance and operations to ensure growth is commercially sensible.
• Lead ecommerce projects at pace and ensure things get done properly and quickly.
• **'Required Experience'**
• Proven experience growing an ecommerce brand, ideally in automotive, electronics, consumer products, accessories or a product-led retail business.
• Evidence of scaling online revenue significantly.
• Strong Shopify / Shopify Plus experience.
• Strong understanding of PPC, Google Ads, Google Shopping, Meta Ads, TikTok Ads and social commerce.
• Experience with CRO, A/B testing, landing pages and conversion rate improvement.
• Strong Klaviyo or email marketing automation experience.
• Experience managing agencies and challenging poor performance.
• Strong commercial understanding of margin, pricing, stock, ROAS, CAC, AOV and profitability.
• Ability to operate at speed without needing constant direction.
• Comfortable being hands-on as well as strategic.
• **'The Type of Person We Need'**
• **We need someone hungry, sharp, commercial and ambitious. Someone who can look at a website and immediately see what needs fixing. Someone who understands numbers, customers, products and growth.**
• **They must not be scared of hard work. They must be able to manage agencies, challenge suppliers, spot weak performance and drive results. We need a person who can build the strategy, execute the plan and take responsibility for growth.**
• **This person should be able to take our ecommerce businesses from where they are now and scale them aggressively across the UK and international markets.**
• **What Success Looks Like**
• **The successful candidate will be able to demonstrate real commercial impact, such as:**
• Growing ecommerce revenue from £X to £Y.
• Improving website conversion rate.
• Increasing average order value.
• Reducing wasted ad spend.
• Improving ROAS and profitability.
• Building email flows that generate meaningful revenue.
• Launching into new markets.
• Managing agencies and holding them properly accountable.
• **'We Are Not Looking For'**
• **We are not looking for someone who is only a Shopify developer, PPC manager, social media manager or agency account manager.**
• **We need a true ecommerce growth leader — someone who can own the numbers, drive the strategy and execute at speed.**
• **Package**
• Salary: £50,000–£60,000 per year, depending on experience.
• Performance-related bonus.
• Hybrid working: minimum 2 days per week in Nottingham, NG5.
• Opportunity to lead ecommerce growth across established UK and global brands.
• Pay: £50,000.00-£60,000.00 per year

Benefits

• Casual dress
• Company events
• Company pension
• Employee discount
• Free parking
• On-site parking
• Work from home
• Application question(s):
• 1. How many years of experience do you have managing and scaling an e-commerce store on Shopify / Shopify Plus?
• 2. Have you previously held direct responsibility for an e-commerce growth strategy that resulted in scaling annual online revenue significantly?
• 3. Are you able to reliably commute to our Nottingham (NG5) office at least 2 days per week?
• 4. Please share a specific example of an e-commerce business or product line you scaled. What was the starting revenue/performance baseline, what strategy did you execute, and what did you achieve?
• 5. Imagine an external PPC/Paid Social agency tells you, "We hit our ROAS target this month, but overall website revenue is flat." How do you investigate this, and what metrics or dashboards do you look at to challenge them?
• 6. Briefly describe your experience with retention marketing (Klaviyo). What is the single most effective automation flow or segmentation strategy you’ve built that drove measurable repeat-purchase revenue?
• Work Location: In person