Head of eCommerce
- company
- LAKE
- location
- Savannah, GA, United States
- posted
- 27 Jul
- *LAKE is looking for a Head of eCommerce to lead our digital flagship and drive its growth.*
- *This is a revenue-focused role. We are a digitally native brand, and LAKE.com is where most clients meet us. The person in this seat owns the number and everything that moves it: site development, merchandising, UX, and the experience end to end, from the first page she lands on to the moment her order arrives.*
- *It is also a builder’s role. We believe the best digital teams treat innovation as a discipline rather than a novelty, testing constantly, adopting new technology early when it serves her, and holding every idea to the same commercial standard. You will build that culture and lead it.*
- *We approach the experience from an omnichannel perspective. Our stores and our site are one brand to her, and we are building toward a commercial organization where every sales channel is held to the same standard. The right leader will see that ambition and grow with it.*
- **WHO YOU ARE**
- A commercial leader who reads a site the way a great merchant reads a floor, and who measures every decision against the revenue it drives
- A builder of teams where innovation is the operating norm, who creates the conditions for testing, iteration, and debate
- A product thinker who holds the whole experience in one view, from information architecture to checkout to the unboxing, and refuses to let any step feel unconsidered
- Fluent in the numbers and obsessed with the details, equally at home in a sales meeting and a design review
- A collaborator who earns trust across functions rather than competes with them
- Someone with taste and judgment, who knows that in a premium brand how a thing looks and feels carries as much weight as what it does
- **WHAT YOU’LL DO**
- Own LAKE.com revenue and performance, leading day-to-day site performance across merchandising, content, launches, promotions, and testing to deliver revenue, conversion, and engagement goals
- Lead all site development, UX, and digital experience, owning the LAKE.com roadmap and treating the site as the brand’s digital flagship
- Build and lead a high-performing, empowered team with a culture of experimentation, adopting emerging technology early where it improves her experience or the economics of the business
- Lead go-to-market for the channel, translating product collections and seasonal moments into experiences worthy of them
- Deliver a frictionless, harmonious experience across channels, partnering closely with Retail and Operations so that onsite and post-purchase feel like one brand
- Lead Client Services to provide an exceptional, hospitality-driven experience, cultivating the client relationships that matter most
- Own the strategic vision for the eCommerce and Client Services technology ecosystem, and keep the brand ahead of evolving standards in accessibility and privacy
- Turn what the data tells us into action, delivering insight to cross-functional partners that sharpens the assortment and the experience
- Ensure ADA and privacy compliance, providing thought leadership as standards, regulations, and best practices evolve
- **WHAT YOU’LL BRING**
- 15+ years leading a high-volume, high-growth DTC eCommerce business, with direct ownership of revenue and a record of beating the plan
- Experience leading site development, UX, and digital product teams from roadmap through delivery
- A disciplined test-and-learn practice and a demonstrated instinct for emerging technology, adopted for her benefit rather than for its own sake
- Experience with Shopify Plus and fluency with Google Analytics, including managing GTM configurations and events
- Luxury or premium brand experience, with a strong sense for hospitality and gifting
- Omnichannel fluency, with a clear view of how digital and retail reinforce one another
- Experience leading a team with a diverse set of levels and responsibilities, and the ambition to lead a broader commercial scope over time