Lead SEO Specialist

company: mtc.
location: Dundee, Scotland, United Kingdom
work mode: hybrid
posted: 26 Aug

**mtc.**
founded in 1999 and headquartered in Dundee, with offices in Glasgow, Bristol, Edinburgh, Cork, London and Riga and remote employees across the world, offer results-driven website design, development, online marketing and other digital technology services. We partner with clients across all sectors - ecommerce, fashion, healthcare & pharmacy, automotive, food & drink, hospitality and others.
**About the role**
We are currently looking for experienced Lead SEO Specialist who will combine hands-on technical SEO with the leadership of a talented team of 3 - 4 SEO specialists and 1 - 2 marketing developers and identifying key areas of opportunity.
Reporting to the Marketing Director, you will be responsible for:
**Leading your team**
**Leading and supporting a team**
of SEO specialists through regular one-to-ones, day-to-day management and clear guidance
**Carrying out our quarterly performance management process,**
reviewing performance against KPIs and setting development goals
**Proactively looking after team wellbeing**
and fostering a collaborative, inclusive team environment
**Identifying support and training needs**
and facilitating coaching and development sessions
**Supporting recruitment**
onboarding and the ongoing growth of your team, and flagging any concerns early
**Delivering for clients**
**Strategy & Planning**
Design, develop, and implement effective SEO strategies that align with the clients business goals.
**Website Analysis**
Audit and analyse websites to identify areas for improvement.
**Keyword Research**
Identify powerful keywords to drive the most valuable traffic.
**On-Page SEO**
Optimize website content, meta descriptions, meta tags, URL structures, and other on-page elements.
**Content Strategy**
Developing content for client sites to help advance keyword rankings.
**Monitor & Report**
Track, report, and analyse website analytics and present SEO strategies, work done and key findings to clients regularly.
**SEO Tools**
Utilize SEO tools like Google Analytics, Google Search Console, SEMrush, etc., to monitor and analyse rankings and ongoing SEO initiatives.
**Technical SEO**
Audit and enhance the website's architecture, site speed, mobile search efforts, and other technical elements.
**Stay Updated**
Keeping the team ahead of the curve on search, including AI-driven search and the use of AI tooling
**Collaborate**
Work closely with web developers, account managers, and the wider marketing teams to optimize and implement SEO strategies.
**Your Qualifications and Skills**
**Natural leadership qualities:**
a genuine people person who takes a keen interest in supporting others and building a strong team
**Excellent communication skills**
and the ability to lead by example in a busy, fast-moving environment.
**A proactive, solutions-focused**
mindset with a real commitment to client success
**Proven SEO experience, 3+ years,**
with a track record of successfully improving organic search rankings and increasing web traffic, ideally within an agency or multi-client environment
**Familiarity with AI tooling**
and how it is reshaping search and SEO
**Experience with web analytics, web design, and web development.**
**Experience of GA4**
**GTM**
and how to deploy tags and link up data layers.
**Strong analytical skills**
for understanding ranking algorithms and potential issues.
**Strong organizational, time-management, and analytical skills.**
**Confident at speaking to clients**
and can explain complex SEO issues or scenarios in a way that a client would understand.
Preference will be given to candidates who are near our offices and are willing to join us in the office part of the week.
**Pay & Benefits**
£35,000 - £42,000 per annum (DOE)
Regular pay reviews
Hybrid office schedule
Pension scheme
Enhanced Sick Pay
24 - 37 work holidays per year including your birthday
retail and leisure discounts
Employee Assistance Programme / Virtual GP
Flexible starting time options
International experience
Optional paid trips to offices abroad
Regular social events

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