Lifecycle Marketing Manager

• **About the Company**
• At RENPHO, our mission is to make wellness accessible, practical, and part of everyday life. We design smart, user-friendly products—from body composition scales to massage and fitness devices—that seamlessly integrate technology with personal well-being.
• Since our founding in 2016, RENPHO has grown into a leading global brand in consumer health technology, serving over 20 million users worldwide. Our products are trusted by customers across major marketplaces, including Amazon, where we have established a strong market presence.
• As we continue to expand globally, we remain focused on innovation, data-driven insights, and delivering meaningful experiences that help people better understand and improve their wellness and health journey .
• **About the Role**
• Renpho is seeking a Lifecycle Marketing Manager to own the execution and optimization of customer communication across email and

Sms

• This role will ensure consistent, timely, and relevant messaging throughout the customer journey, from initial engagement through post-purchase and reactivation. Working closely with the DTC team, this role will support key business initiatives by improving how and when we communicate with our customers.
• **Key Responsibilities**
• Build and manage automated lifecycle flows (welcome, post-purchase, win-back, etc.), ensuring consistent communication across key customer stages
• Execute weekly email and SMS campaigns aligned with DTC priorities, including promotions, product launches, and seasonal moments
• Develop and apply customer segmentation to improve targeting, personalization, and overall relevance of messaging
• Maintain CRM platform operations, including campaign setup, data quality, and deliverability standards
• Track performance across campaigns and flows, providing insights to support ongoing optimization and testing
• Partner with DTC, Creative, and Web teams to ensure accurate, timely, and consistent execution across all customer touchpoints
• **Qualifications**
• 3–5+ years in email marketing, CRM, or lifecycle marketing within DTC
• Hands-on experience with Klaviyo or similar platforms
• Experience building and managing automated lifecycle flows
• Strong execution skills with attention to detail and follow-through
• Basic understanding of segmentation, testing, and campaign performance
• Clear written communication skills for North American audiences
• **What Success Looks Like**
• Consistent execution of campaigns and lifecycle flows across key business moments
• Improved structure and coverage of lifecycle communication across the customer journey
• Strong CRM platform organization, data quality, and deliverability
• Clear visibility into performance to support DTC decision-making