Lifecycle Marketing Manager
- company
- Thermomix® USA
- location
- Dallas, TX, United States
- posted
- 30 Jun
- **Lifecycle Marketing Manager**
- **Reports To:**
- Senior Manager, Digital & Customer Marketing
- **About the Role**
- We are seeking a strategic, detail-oriented, and performance-driven
- **Lifecycle Marketing Manager**
- **to lead the execution and optimization of customer lifecycle marketing programs across email and SMS**
- Reporting to the Senior Manager of Digital & Customer Marketing, this role will own the development of personalized customer journeys that drive acquisition, engagement, retention, and lifetime value.
- The ideal candidate is highly analytical, customer-centric, and experienced in lifecycle marketing strategy, marketing automation, segmentation, and performance optimization. They thrive in a fast-paced environment, using data and testing to continuously improve customer experiences and business results.
- **Why Join Thermomix**
- This role offers a unique opportunity to shape how product, food, and storytelling come together to deliver a premium and differentiated brand experience. You will play a pivotal role in driving both customer engagement and field success—bringing Thermomix® to life in meaningful, impactful ways.
- **Key Responsibilities**
- **Lifecycle Marketing Strategy**
- Develop and execute lifecycle marketing strategies that support customer acquisition, engagement, retention, and loyalty
- Own the lifecycle marketing calendar across email and SMS, ensuring alignment with overall marketing initiatives and business objectives
- Identify opportunities to improve customer retention, repeat purchase rate, and customer lifetime value through personalized communications
- Partner cross-functionally with merchandising, creative, analytics, and marketing teams to deliver cohesive customer experiences
- **Email & SMS Marketing**
- Manage the execution of promotional, transactional, and automated email and SMS campaigns in Klaviyo
- Build, QA, schedule, and deploy campaigns while ensuring accuracy and best-in-class customer experience
- Develop and maintain automated lifecycle flows, including:
- Welcome Series
- Browse Abandonment
- Abandoned Cart
- Post-Purchase
- Cross-Sell & Upsell
- Replenishment
- Review Requests
- Winback & Re-engagement
- Continuously optimize customer journeys based on customer behavior and campaign performance
- **Segmentation, Personalization & Optimization**
- Develop customer segmentation strategies to deliver personalized messaging across the customer lifecycle
- Execute A/B and multivariate testing across subject lines, messaging, creative, offers, timing, and audience segments
- Monitor deliverability, engagement, conversion, and retention metrics to identify optimization opportunities
- Implement lifecycle marketing best practices to improve campaign effectiveness and customer engagement
- **Analytics & Reporting**
- Track and analyze lifecycle marketing performance using Klaviyo, Tableau, Google Analytics (GA4), and other reporting tools
- Monitor key metrics including open rate, click-through rate, conversion rate, revenue per recipient, retention, repeat purchase rate, and customer lifetime value
- Develop performance reports and provide actionable insights and recommendations to improve channel performance
- Partner with analytics teams to evaluate customer behavior and inform future lifecycle strategies
- **Qualifications**
- 3–6+ years of experience in lifecycle marketing, CRM marketing, retention marketing, or email marketing
- Strong hands-on experience with Klaviyo or similar marketing automation platforms
- Experience managing both email and SMS marketing programs
- Proven experience building and optimizing automated customer journeys and lifecycle campaigns
- Strong understanding of customer segmentation, personalization, and retention marketing strategies
- Experience designing and analyzing A/B tests to drive continuous improvement
- Analytical mindset with the ability to interpret data and translate insights into action
- Excellent project management and organizational skills with strong attention to detail
- Experience collaborating cross-functionally with creative, merchandising, analytics, and marketing teams
- **Key Competencies**
- Strategic thinking with strong execution
- Exceptional storytelling and brand-building skills
- Deep understanding of consumer behavior and culinary trends
- Strong leadership and stakeholder management
- Data-driven decision making
- High attention to detail and operational excellence
- **Nice to Have**
- Experience in DTC or high-growth e-commerce environments
- Familiarity with customer journey mapping and lifecycle strategy development
- Experience with HTML/CSS for email editing and troubleshooting
- Knowledge of email deliverability best practices
- Experience using Tableau, GA4, or other BI and analytics platforms
- Experience leveraging customer data to build advanced segmentation and personalization strategies