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jobs/vaan - shopify platinum agency

Lifecycle Marketing Manager

company
Vaan - Shopify Platinum Agency
location
Canada (remote)
work mode
remote
posted
29 May
  • Vaan, A Verndale Company, is a brand and commerce agency built for the DTC era. We partner with category-defining, digitally native brands to design, build, and optimize high-performing commerce experiences where brand and conversion are inseparable. Our approach—Brand Conversion Design—blends world-class creative, rigorous UX, and deep Shopify Plus expertise to turn storytelling into growth at scale. As part of Verndale, we bring enterprise-grade thinking with the speed, taste, and performance mindset of a modern DTC growth partner.
  • **About the role**
  • We’re looking for a B2B Lifecycle Marketing Manager to own and scale our CRM and email marketing engine.
  • This role sits at the intersection of data, content, and growth. You’ll be responsible for turning a complex set of audiences—across industries, technologies, and partnerships—into highly targeted, high-performing lifecycle programs.
  • You won’t just operate campaigns—you’ll architect the system.
  • **What You’ll Do**
  • **Own the CRM & Lifecycle Strategy**
  • Fully own our CRM and email marketing ecosystem (platform, data structure, segmentation, execution)
  • Design and implement lifecycle strategies across the funnel: lead nurture, partner engagement, reactivation, and pipeline acceleration
  • Build scalable systems that allow us to send hundreds of highly targeted emails per month
  • **Audience Segmentation & Data Enrichment**
  • Consolidate, clean, and enrich multiple contact databases into a unified CRM
  • Develop sophisticated segmentation strategies across:
  • Industry verticals (e.g., beauty, CPG, wellness, etc.)
  • Technology ecosystems (e.g., Shopify, headless, etc.)
  • Partner types (agencies, platforms, integrations)
  • Roles/personas (founders, CMOs, eCommerce leads)
  • Continuously refine segmentation logic based on engagement and conversion data
  • **Campaigns, Flows & Automation**
  • Build and optimize lifecycle flows including:
  • Lead nurturing sequences
  • Partner outreach and activation
  • Event follow-ups
  • Case study and content distribution
  • Manage a high-volume outbound cadence across segmented lists without sacrificing quality or relevance
  • Implement testing frameworks (A/B testing, send time optimization, messaging variations)
  • **Content Collaboration & Creation**
  • Work closely with the content and creative teams to develop compelling, educational email content
  • Translate internal insights, case studies, and POVs into targeted messaging for specific cohorts
  • Independently write and ship emails when needed—this is a hands-on role
  • **Performance & Optimization**
  • Define KPIs across lifecycle stages (open rates, CTR, MQLs, meetings booked, pipeline influenced)
  • Analyze performance and continuously iterate on segmentation, messaging, and cadence
  • Build reporting dashboards and share insights with leadership
  • **Who You Are**
  • 4–7+ years in lifecycle, CRM, or email marketing (preferably in B2B, agency, or SaaS environments)
  • Deep experience with CRM and email platforms (e.g., HubSpot, Salesforce, Klaviyo, Customer.io, etc.)
  • Strong analytical mindset—you’re comfortable manipulating lists, structuring data, and finding patterns
  • Highly organized and systems-oriented—you think in flows, not one-off campaigns
  • Strong writer—you can produce clear, compelling B2B content without heavy oversight
  • Comfortable operating in a high-volume, high-velocity environment
  • Collaborative but self-directed—you can work across teams but also execute independently
  • **What Success Looks Like**
  • A clean, structured, and intelligently segmented CRM
  • A robust lifecycle program sending hundreds of targeted emails monthly
  • Clear engagement across key cohorts (industry, partner, persona)
  • Measurable contribution to pipeline generation and sales conversations
  • A repeatable system that turns content into consistent inbound and outbound demand
  • **Bonus Points**
  • Experience in eCommerce, Shopify ecosystem, or digital agencies
  • Familiarity with partner marketing and co-marketing programs
  • Experience building lifecycle systems from scratch or restructuring messy CRM data
  • **Why This Role Matters**
  • This is a foundational growth role. Done well, it becomes one of the primary drivers of pipeline and brand authority—turning our ideas, work, and network into a consistent engine for new business.
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