eg
jobs/your reformer

Lifecycle Marketing Specialist

company
Your Reformer
location
Melbourne, Victoria, Australia
work mode
hybrid
posted
25 Aug
  • *Your Reformer | Melbourne/Hybrid (Mornington HQ)*
  • *Full time - Monday to Friday*
  • At
  • **Your Reformer**
  • we’re building more than reformers. We’re building a global brand and community around movement, wellness and the way people live.
  • We’re looking for a full time
  • **Lifecycle Marketing Specialist**
  • to take ownership of our customer lifecycle and bring our HubSpot channel to life.
  • This is a hands-on role. You’ll own the customer journey from first interaction through to purchase, onboarding, repeat purchase and advocacy by creating the automated journeys, campaigns and communications that keep our customers engaged with the brand.
  • If you love getting into the detail, building things in-platform, testing what works and using data to make things better, this role is for you.
  • **The Opportunity**
  • You’ll own our lifecycle marketing ecosystem across email, SMS/MMS and HubSpot, working closely with the broader DTC marketing team to create a connected customer experience. You’ll be responsible for building and optimising automated journeys, managing our campaign calendar, developing highly targeted communications and turning customer data into meaningful action.
  • And we’re looking for someone who is excited by AI. We use AI tools to work smarter, from copy development and subject line testing through to segmentation analysis and performance reporting. You’ll use these tools to make your work faster and sharper, while bringing the strategic thinking, creativity and judgement that makes great marketing work.
  • **What You'll Own**
  • **Lifecycle Journeys & Automation**
  • Design, build and optimise automated email and SMS/MMS journeys in HubSpot, including welcome, post-purchase, onboarding, education, re-engagement and win-back journeys.
  • Create tailored lifecycle experiences for our different customer groups, including equipment purchasers and education product customers.
  • Own customer segmentation and list management, ensuring the right message reaches the right customer at the right time.
  • Build behavioural triggers using purchase history, engagement and customer data.
  • Create and maintain landing pages, pop-ups and forms to support lead capture and lifecycle journeys.
  • Continuously test and optimise journeys through A/B testing and performance analysis.
  • Use AI tools to accelerate copy development, subject line testing and campaign ideation while maintaining a strong and consistent brand voice.
  • **Campaigns & Customer Communications**
  • Own and manage the eDM and SMS/MMS campaign calendar through Monday.com.
  • Plan, build and schedule communications across product launches, promotions, seasonal campaigns and community activity.
  • Write engaging customer-facing copy — from subject lines through to full email sequences.
  • Develop targeted campaigns using intelligent audience segmentation rather than a one-size-fits-all approach.
  • Manage communication frequency, database health, list cleaning and suppression strategies.
  • Work closely with the DTC team to ensure lifecycle activity complements social, paid media and broader campaign activity.
  • **Reporting & Optimisation**
  • Own lifecycle marketing reporting across open rates, click-through rates, conversion, revenue attribution, list growth and unsubscribes.
  • Turn performance data into clear recommendations and actions — not just reports.
  • Monitor deliverability and help maintain a healthy sender reputation.
  • Analyse customer behaviour and identify opportunities to improve engagement and conversion.
  • Work collaboratively with the eCommerce Performance Specialist to ensure clear ownership of customer and site analytics.
  • Use AI tools to help identify patterns and accelerate reporting and performance analysis.
  • **Strategy & Growth**
  • Identify gaps and opportunities across the customer lifecycle.
  • Spot opportunities to improve onboarding, retention, repeat purchase and customer re-engagement.
  • Use data to propose and prioritise new journeys, segments and campaigns.
  • Contribute lifecycle insights to the wider DTC marketing strategy, including campaign sequencing, product launches and channel priorities.
  • Stay across lifecycle marketing trends and best practice and bring new ideas to the team.
  • **What We're Looking For**
  • We’re looking for someone who knows their way around lifecycle and CRM marketing and is comfortable
  • **building, testing and optimising campaigns themselves**
  • **You'll ideally have:**
  • **4+ years' experience**
  • in email marketing, CRM or lifecycle marketing.
  • Strong, hands-on
  • **HubSpot experience**
  • including building workflows, managing lists and reporting.
  • Excellent copywriting skills and the ability to write engaging customer communications independently.
  • A strong analytical mindset and the ability to use data to drive decisions.
  • Experience using AI tools to improve marketing workflows, content creation, testing or reporting.
  • Excellent organisation and time management skills, with the ability to manage priorities and deadlines independently.
  • A proactive, curious approach and a genuine interest in understanding what makes customers engage, purchase and stay loyal.
  • **It Would Be Great If You Also Have:**
  • Experience in a
  • **DTC, eCommerce or premium consumer brand**
  • Experience in fitness, wellness or health or an understanding of the Pilates and reformer space.
  • Experience with
  • **Monday.com**
  • or a similar campaign/project management platform.
  • Basic HTML/CSS knowledge for email, including the ability to troubleshoot templates and layouts.
  • Experience incorporating
  • **SMS/MMS**
  • into a broader lifecycle marketing strategy.
  • **Why Join Your Reformer?**
  • This is an opportunity to join a fast-growing global brand at a really exciting stage of its journey. You’ll have genuine ownership of a key marketing channel and the opportunity to see your work directly influence customer engagement, retention and revenue.
  • We’re a team that values initiative, creativity, collaboration and getting things done. You’ll have the opportunity to build, test and shape our lifecycle marketing program rather than simply maintaining an existing playbook.
  • If you're a lifecycle marketer who loves turning customer data into great experiences and you want to build something with real impact then we would love to hear from you!
  • **Apply now by using the link in the job Ad or email careers@yourreformer.com.au to join Your Reformer**
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