Manager of Performance Marketing
- company
- Formlabs
- location
- Somerville, MA, United States
- posted
- 6 Jul
- To reinvent an industry, you have to build the best team. Join Formlabs if you want to bring groundbreaking professional 3D printers to the desktop of every designer, engineer, researcher, and artist in the world
- We are seeking a highly skilled and motivated Manager, Performance Marketing who will play a crucial role in driving our global paid acquisition strategies
- You are a hands-on performance marketer to own paid media in the Google ecosystem (Search, Shopping, YouTube, Display). You’ll run campaigns day-to-day, manage budgets, and make the spend work harder. This is an IC role for someone who’s equal parts strategic and operational, and who lets data drive the decisions
- Run and optimize paid campaigns across Google (Search, Shopping, YouTube, Display)
- Own channel budgets and forecasts; manage to CAC, ROAS, and efficiency targets
- Allocate spend across markets, channels, and audiences to balance growth and efficiency
- Work with Analytics on measurement, incrementality, and attribution—and turn the results into action
- Constantly test new hypotheses, tactics, and partnerships that unlock scalable growth- Solid grasp of attribution, experimentation, and conversion optimization
- Strong analytical chops—you use data to decide, measure, and prioritize
- 3+ years in performance/growth marketing with a track record of measurable results managing large budgets
- Thrive in fast-moving, ambiguous environments with a high degree of ownership
- Deep hands-on experience managing paid media budgets in Google Ads; paid social a plus
- Comfort building forecasts, managing budgets, and explaining business impact to senior stakeholders
- Use AI tools fluently in your daily work, held to the same quality bar as your own