Paid Media Executive

• **THE AGENCY**
• Highrise is the leading performance marketing agency specialising in full-funnel growth for Direct-to-Consumer brands. We work with leading UK consumer brands such as Simba, AG1 and Grind, brands we've scaled from launch through to Series B or acquisition. Our team has successfully managed over £200m in direct response ad spend, taking brands from 0 to £100m+ in annual sales. Running and scaling brands is in our

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• Unlike other agencies, we don't just buy media. We combine data, platform innovation, tailored ad creative and CRO to deliver on our clients' business objectives. Highrise is the full performance marketing agency.
• We are a small, growing agency with big ambitions. Our clients' success is our success: we see ourselves as true growth partners, not vendors. If you want a role where you directly shape the trajectory of ambitious D2C brands, work alongside people who elevate each other, and see the real impact of your work every day, Highrise is the place for you.
• Our core team is based out of our London HQ, and we have a growing regional office in Klaipeda, Lithuania. This role is based there.
• **THE ROLE**
• As a Paid Media Executive at Highrise, you will own the day-to-day performance of campaigns for a portfolio of leading UK consumer brands. Depending on your ecosystem of expertise, that means either Paid Search (Search, Shopping, PMAX, YouTube and Demand Gen) or Paid Social (Meta and TikTok). This is a hands-on role: you will be actively managing, testing, and optimising, not just reporting. You will work closely with your channel Lead and the Growth Manager to push accounts forward, surface meaningful insights, and help set the standard for how paid media is executed at Highrise. You'll be based in our Klaipeda office, with occasional trips to London to meet clients and take part in pitches.
• **RESPONSIBILITIES**
• **Campaign Execution & Optimisation**
• Own the day-to-day management of campaigns within your channel (Search, Shopping and PMAX, or Meta and TikTok) across a designated client portfolio, with active and intentional optimisation that is tailored to each client's needs.
• Structure campaigns and account architecture with clear rationale: logical bid strategy hierarchy, deliberate segmentation, and documented reasoning behind proposals and initiatives.
• Stay ahead of your platform's evolving product suite (for Search: AI Max, Demand Gen, Smart Bidding signal shifts, Ads in AI Mode, for Social: Advantage+ evolution, Andromeda, creative format shifts) and proactively assess how updates affect client accounts and how they can be utilised.
• Contribute to full-funnel strategy alongside your channel Lead, including creative strategy decisions as well as performance execution (YouTube and Demand Gen for Search, UGC, statics and video iteration for Social).
• **Testing & Incrementality**
• Build and execute structured test hypotheses rooted in real data. Every test should answer a specific performance question, not just generate activity.
• Support your channel Lead to help design and interpret incrementality experiments (geo holdout tests, conversion lift studies, MTA tools) to validate what's actually driving new customer growth, beyond what the platform reports.
• Maintain clear, thorough documentation of test setups, results, and learnings in Asana and Slack, so institutional knowledge compounds across the team.
• **Analysis & Insight**
• Interrogate performance data to surface non-obvious patterns: efficiency leaks, channel cannibalisation, immediate flags and diminishing returns.
• Translate complex data into clear, prioritised actions, not just observations.
• Contribute to client reporting with a genuine point of view: what's working, what isn't, and logical next steps via Google Sheets dashboards, in-platform reporting and MTA tools, and contribute to weekly reporting syncs.
• Support your channel Lead and Growth Manager with ad hoc performance queries, providing analysis that is actionable.
• **Collaboration & Growth**
• Work closely with your channel Lead and Growth Manager to challenge assumptions and pressure-test ideas, bringing a perspective to internal conversations.
• Proactively flag relevant industry developments (platform betas, algorithm changes, measurement shifts) and think through how they may apply to client strategies.
• Collaborate across the wider Highrise team to share learnings and help raise collective standards.
• **HIGHRISE PAID MEDIA PILLARS**
• **Implementing Proven Best Practice.**
• We don't blindly follow platform recommendations. We apply Highrise best practices, tailored to each client's goals and stage of growth, and we know the difference between a best practice worth adopting and one worth questioning.
• **Conducting Mature Testing Hypotheses.**
• We hypothesise meaningful tests based on historic and current data. We don't test for the sake of activity: every experiment is designed to answer a specific question that moves the account forward.
• **Scrutinising Incrementality.**
• We prioritise true new customer incrementality over standard platform reporting. We use geo tests, MTA tools, lift studies and more to interrogate what's actually working.
• **SKILLS & EXPERIENCE**
• Minimum 2-3 years of hands-on experience managing paid media campaigns in one of our two ecosystems: Search, Shopping and PMAX, or Meta and TikTok, with a strong grasp of how campaign types within your ecosystem interact with one another.
• Demonstrable experience working with D2C or eCommerce brands, with an understanding of both on-platform and website funnel performance metrics.
• Comfortable pulling, manipulating, and interrogating data in Google Sheets or Excel, and translating findings into clear next steps.
• For Search candidates: experience with (or a strong appetite to develop) YouTube and Demand Gen campaigns, including the creative strategy that underpins them. For Social candidates: a strong grasp of creative strategy and testing on Meta, and an appetite to develop on TikTok.
• Proven ability to follow a structured test-and-learn methodology: you can design a test, interpret results, and know when findings are statistically meaningful.
• Excellent written and verbal communication skills in English, with high attention to detail.
• Highly organised, with consistent use of project management and communication tools (we use Asana and Slack).
• **MINDSET & APPROACH**
• **Status Quo Challenger:**
• You don't accept "best practice" at face value. You think critically about what's actually driving performance and build initiatives that give clients a genuine competitive edge. You're sceptical of platform-reported ROAS and push for measurement that reflects true business impact.
• **Proactive Ownership:**
• You take independent ownership of growth initiatives from start to finish. You don't wait to be directed: you identify what needs to happen and make it happen, with support from your channel Lead.
• **Contrarian Thinker:**
• You're comfortable forming and defending a view that runs counter to the consensus when there are strong opportunities.
• **Continuous Learner:**
• You have a genuine drive to stay ahead, tracking platform changes, reading industry developments, and thinking about how they apply to your clients before anyone asks you to.
• **Collaborative by Nature:**
• You thrive in a team where knowledge is shared openly. You enjoy discussing results, debating approaches, and helping the people around you improve.
• **WHAT WE OFFER**
• 💸
• Gross salary in the range of
• €
• 2,500 to
• €
• 3,000 EUR
• p.m. depending on experience
• 🏡 Pick a work mode that suits you, hybrid 3 days in a co-working space funded by us, 2 days from home.
• 🍕 Regular company socials and ad hoc pizza provisions when the need is high
• ☀️ Annual company event abroad. Last 2 years: Malaga and Lisbon
• 📈 Rapid and personalised career growth (we do not believe linear progression suits everybody)
• 🧘 A culture that genuinely values flexibility and work/life balance
• 🎨 An environment built for creativity and innovation
• 💻 Work gear of your choice (Apple or Windows)
• 🌴 25 days annual leave plus bank holidays
• 😎 1 extra day off for each year of tenure (up to +5 days p.a.)
• **OUR VALUES**
• **Resourcefulness.**
• We dig deep to find answers. We believe the extra mile often makes all the difference.
• **Moving The Needle.**
• We're driven by results, not vanity. We find what works and amplify it.
• **Facing Challenges.**
• We embrace ignorance as an opportunity to learn and grow. We turn our mistakes into stepping stones.
• **Ownership.**
• We're fully accountable for our clients' success. When you work with us, you're getting a partner committed to your goals.