Paid Media Executive
- company
- Vanilla Underground
- location
- United Kingdom
- posted
- 15 Jul
- **Paid Media Executive**
- Yorkshire or Staffordshire location preferred.
- **Company Description**
- Vanilla Underground is a specialist online retailer with over a decade of experience offering officially licensed merchandise from popular TV, movie, and music franchises. The company has built a worldwide customer base across more than 190 countries and has a strong presence on major platforms such as Amazon and eBay, alongside its own ecommerce website and social media channels. Vanilla Underground operates as a close-knit, fan-led community with a "love what you do" ethos that values creativity and enthusiasm. Team members are encouraged to contribute ideas, support continuous improvement, and help maintain the brand's reputation as a unique and inclusive retail destination.
- Working alongside the Senior Advertising Manager, you'll gain exposure to campaign strategy, reporting and optimisation, while taking ownership of your own areas as your experience grows.
- **Key Responsibilities**
- Manage and optimise Amazon Sponsored Ads campaigns across multiple marketplaces.
- Monitor campaign performance daily and make bid, budget and targeting adjustments.
- Analyse advertising performance to identify opportunities for growth and improved efficiency.
- Carry out keyword research and support the launch of new advertising campaigns.
- Produce regular performance reports and communicate key insights to the wider eCommerce team.
- Work closely with the merchandising and content teams to support new product launches and promotional events.
- Complete regular account health checks to ensure campaigns are performing as expected.
- Help test new advertising strategies and features released by Amazon.
- Support wider advertising, reporting and marketplace projects as required.
- **About You**
- Essential
- Around 1-2 years' experience in Amazon Advertising or a similar digital marketing role.
- Good understanding of Amazon Sponsored Ads and campaign optimisation.
- Strong analytical skills with the ability to interpret performance data.
- Confident using Microsoft Excel, including PivotTables and formulas.
- Excellent attention to detail and organisational skills.
- Able to manage multiple tasks in a fast-paced environment.
- Strong communication skills and a proactive approach to problem-solving.
- Desirable
- Experience with Amazon Seller Central or Vendor Central.
- Exposure to Amazon DSP or an interest in learning.
- Experience using reporting tools such as Power BI or Looker Studio.
- Basic knowledge of Python, AI tools or advertising automation.
- Experience working within an eCommerce retailer.