eg
jobs/volt® lighting

Paid Media Manager

company
VOLT® Lighting
location
Lutz, FL, United States
work mode
onsite
posted
6 Jul
  • **Paid Media Manager**
  • **Location:**
  • Lutz, FL (On-Site)
  • **Department:**
  • Marketing
  • **Reports To:**
  • Sr. Director of Digital Marketing
  • **Salary Range:**
  • $110,000 - $135,000 DOE + Bonus Eligibility
  • **About VOLT Lighting**
  • VOLT Lighting is an industry leader in outdoor lighting solutions, serving homeowners, contractors, and commercial customers through our VOLT Lighting, AMP Lighting, and Lumen Logic brands. We are seeking a highly analytical and results-driven Paid Media Manager to help drive customer acquisition, revenue growth, and brand awareness across multiple channels and brands.
  • This is a high-visibility role with significant ownership and direct impact on business performance. The ideal candidate combines strategic thinking with hands-on execution and is comfortable managing complex campaigns, agency relationships, and large advertising budgets.
  • **What You'll Do**
  • **Paid Search & Performance Marketing**
  • Manage and optimize paid search campaigns across Google Ads and Microsoft Ads, including Search, Shopping, Performance Max, Display, and Demand Gen.
  • Identify opportunities to improve campaign efficiency, scale performance, and increase return on ad spend.
  • Conduct keyword research, competitive analysis, and audience targeting initiatives.
  • Manage Google Merchant Center and Microsoft Merchant Center accounts, including promotions, product feeds, and troubleshooting.
  • **Paid Social & Emerging Channels**
  • Oversee paid social advertising initiatives across Meta platforms, including Facebook and Instagram.
  • Partner with agency resources to execute prospecting, retargeting, shopping, and video campaigns.
  • Evaluate emerging advertising opportunities, AI-powered platforms, and new customer acquisition channels.
  • **Amazon & Retail Media**
  • Provide strategic oversight of Amazon Advertising programs, including Sponsored Products, Sponsored Brands, Sponsored Display, and DSP campaigns.
  • Manage retail media initiatives, including Home Depot advertising programs and product listing ads.
  • Monitor and optimize key performance metrics including ROAS, TACoS, ACoS, conversion rates, and revenue contribution.
  • **Agency & Budget Management**
  • Serve as the primary point of contact for agency partners and external vendors.
  • Manage campaign budgets, forecasting, pacing, and media planning recommendations.
  • Hold agency partners accountable to performance goals and business objectives.
  • Participate in annual planning, forecasting, and budget allocation discussions.
  • **Analytics & Optimization**
  • Build and maintain performance reporting across Google Ads, Meta, Amazon Ads, and GA4.
  • Analyze campaign performance and provide actionable recommendations to leadership.
  • Lead structured testing initiatives across creative, audience targeting, landing pages, bidding strategies, and messaging.
  • Collaborate with internal development and creative teams to improve campaign performance and tracking accuracy.
  • **Required Qualifications**
  • To be considered for this role, candidates should have:
  • 7+ years of hands-on experience managing paid media campaigns in a DTC e-commerce environment.
  • Demonstrated expertise with Google Ads (Search, Shopping, Performance Max), Microsoft Ads, Meta Ads Manager, and Amazon Advertising.
  • Experience managing significant advertising budgets and making budget allocation recommendations.
  • Strong understanding of attribution, conversion tracking, and Google Analytics 4 (GA4).
  • Experience working directly with agencies and external marketing partners.
  • Proven ability to analyze performance data and translate findings into business recommendations.
  • Strong project management, communication, and organizational skills.
  • Experience writing and optimizing paid advertising copy.
  • **Preferred Qualifications**
  • Experience with LiveRamp or similar audience activation and identity resolution platforms.
  • Familiarity with retail media platforms such as Home Depot, Lowe's, Walmart Connect, or Amazon.
  • Experience with programmatic advertising and/or Connected TV (CTV).
  • Google Ads and/or Meta Blueprint certifications.
  • Experience in home improvement, outdoor living, consumer products, or related e-commerce industries.
  • **What Success Looks Like**
  • Within your first 90 days, you will:
  • Develop a deep understanding of VOLT's brands, customers, and advertising ecosystem.
  • Build strong relationships with agency partners and internal stakeholders.
  • Identify and implement performance improvement opportunities.
  • Lead testing initiatives that generate measurable business impact.
  • Become a trusted resource for paid media strategy and performance insights.
  • **Additional Requirements**
  • Ability to work on-site in our Lutz, FL headquarters.
  • Ability to manage multiple projects, deadlines, and priorities simultaneously.
  • Comfortable working in a fast-paced, data-driven environment with significant visibility to senior leadership.
  • **Please note:**
  • This is a hands-on performance marketing role. Candidates should have direct experience managing and optimizing paid advertising campaigns rather than solely overseeing agencies or marketing team
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