Paid Media Manager (Japanese/Korean/Chinese Speaking)
- company
- Croud
- location
- London, GB, United Kingdom
- posted
- 1 Jul
- As a Paid Media Manager, you’ll drive performance across a portfolio of paid media accounts through strategic optimisation, data-led decision making, automation, and cross-channel collaboration. You’ll lead bidding and creative strategies, deliver actionable insights, support advanced measurement initiatives, and identify opportunities for innovation and commercial growth
- Working closely with clients and internal teams, you’ll manage multiple priorities, build strong stakeholder relationships, and support the development of junior team members. You’ll also leverage emerging AI tools and platform technologies to improve efficiency, enhance campaign performance, and help shape best practice across the team
- 1. Campaign Management & Technical Excellence
- You’ll own the daily performance and technical sophistication of your client portfolio
- Bidding & Optimisation: Independently manage and troubleshoot bidding strategies to hit agreed KPIs. Implement complex portfolio bidding and leverage CroudOS automation tools
- Account Hygiene & Platform Expertise: Maintain “Best in Class” account hygiene. Stay ahead of technical platform shifts, extract maximum value from platform tools, and define what proactive maintenance looks like for your pod
- Automation & Tools: Help identify manual, repetitive tasks within your accounts and proactively implement automated solutions (scripts/proprietary tech) to improve margins
- Copy & Creative Strategy: Brief creative assets for campaigns. Use data to suggest high-impact creative pivots and lead the ongoing creative testing roadmap for your clients
- 1. Data, Measurement & Reporting
- You’ll be responsible for elevating reporting from “what happened” to “what we should do next.”
- Data Analysis: Transform raw data into actionable insights that actively change the direction of an account, whilst tracking business KPIs
- Measurement & Incrementality: Explain the impact of privacy changes to clients. Implement and report on simple lift/AB tests, incrementality tests, helping work to get clients bought into advanced measurement models
- 1. Strategic Planning & Account Development
- You’ll proactively identify growth opportunities and ensure our media plans are integrated
- Roadmap Ownership: Build, audit, and execute 90-day roadmaps that align closely with client business goals. Help lead & support Quarterly Business Reviews (QBRs)
- Cross-Channel Integration: Help build integrated Search and Social Media plans. Coordinate cross-channel budgets and contribute to internal cross-channel syncs to ensure strategy is cohesive
- Commerciality & Growth: Build business cases/case studies that show clear commercial benefits to new adopted initiatives. Help to curate external and joint case studies. Optimise client investments and help surface potential cross-sell opportunities to SAM/AD
- Channel Innovation: Keep your team updated on platform betas and trends. Independently test new features and drive the adoption of new channel tactics across the agency
- 1. Operational Efficiency & Team Leadership
- You’ll be a role model for the Executives and a trusted operational partner to the Senior Account Managers and Account Directors
- Workload Management: Confidently manage multiple deadlines across various accounts. Protect your “deep-work” time through effective calendar management and coach others on time-blocking
- Team Development: Mentor junior team members (Executives) on core technical tasks. Provide constructive, actionable feedback on their work and run team training sessions on core platform topics
- Presentation & Communication: Write and speak about complex systems and the chosen paid media approach. Overcome presentation challenges, and persuade clients and colleagues to align with your approach. Working with the team to construct responses to clients’ queries and requests in a timely and effective manner
- Stay up to date with emerging AI technologies and leverage AI tools (CroudOS automation tools or qualified third-party tools) to streamline workflows and enhance management efficiency
- ### Benefits
- Ride to Work scheme
- Free home office chair and screen
- Medical cash plan
- Gym membership contributions
- Sales commission (if involved in a pitch)
- Season Ticket loan
- Free home office chair
- Share option scheme
- Rail card
- Full Paid Medical Insurance (including dental and vision)
- Work from home opportunities
- 401k plan
- 25 days holiday a year
- Equity in Croud US upon completion of 6 months
- Life and income protection
- Annual performance bonus
- Sale commission
- Quarterly team offsites / Regular socials
- 20 days vacation a year + 10 public holidays
- Gym Membership contributions (Classpass or NYHRC)
- Free Citibike membership
- Agile Working Policy
- Summer Fridays
- Recruitment referrals bonus
- Summer Fridays
- Agile working policy
- Annual performance bonus
- Free fruit, breakfast cereals and tea & coffee
- Recruitment referrals bonus
- Free fruit, breakfast cereals, snacks, soft drinks and tea & coffee- Proven track record of working to and meeting deadlines and able to deliver under pressure
- Proven time management skills, strong project management skills, experience and the ability to manage multiple tasks simultaneously
- Mathematically minded and comfortable working with large numbers
- Proactive approach to ways of working and problem solving, with the confidence to question the norm
- Proven ability to think critically and creatively, with an impeccable attention to detail
- Demonstrable passion, experience and knowledge of Paid Media platforms (including PPC and/or Paid Social), minimum 1-2 years of experience in Paid Search, specifically across Search Engines (Google, Microsoft etc.)
- Strong communication & presentation skills
- Degree-level education or equivalent/relevant work experience
- Experience and knowledge of local Search Engines (Yahoo! Japan, Naver, Kakao etc.) would be an advantage
- Strong Microsoft Office/Google Workspace skills which must include Excel/Google Sheets, Word/Google Docs and PowerPoint/Google Slides
- Native speaker of Japanese, Korean or Chinese
- Thrives working in a team setting
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