Paid Media Specialist
- company
- Gem
- location
- Greater Melbourne Area, Australia
- posted
- 6 May
- **Hi, we're Gem!**
- *An Australian-owned beauty brand that's here to elevate your everyday, one brush, swipe or spritz at a time. We’re the fragrance first personal care brand that’s transforming your day with scented essentials that take you from bathroom to beyond. You might know us for our much-loved oral care, but that's just the beginning. We make all kinds of hard-working, clean and effective formulations for your body, designed to put you in your prime.*
- A
- *vailable in both Australia, Zealand, US and the UK, we're setting our sights on building our 'Gem-pire' - one bathroom at a time. To do so, we need the help of an experienced Paid Media Specialist to join our growing Digital and Marketing team.*
- *In this role the Paid Media Specialist will be reporting to our Digital Marketing Manager, guided by the Head of Brand & Marketing and CEO,*
- to take full ownership of executing Gem’s paid advertising channels across AU, UK, and US markets.
- In this role, you’ll plan, execute, and optimise campaigns that attract and convert customers across digital platforms - combining performance insight with creative execution. This role goes beyond execution. You’ll play a key part in shaping how paid media drives sustainable, long-term growth, balancing immediate performance outcomes with the development of brand equity over time.
- **Key Responsibilities**
- Execute and optimise paid media campaigns across Google, Meta, Pinterest, Reddit, and TikTok across AU, UK, and US markets
- Own day-to-day campaign optimisation, continuously improving reach, CPM, ROAS, and engagement
- Support the Digital Marketing Manager in developing and activating full-funnel media strategies across awareness, consideration, and conversion
- Build, manage, and scale audiences using first-party data and advanced targeting strategies
- Conduct audience, keyword, and competitor analysis to inform campaign strategy and identify growth opportunities
- Manage and allocate budgets across channels and regions, balancing short-term efficiency with long-term impact
- Partner closely with creative and brand teams to ensure campaigns are both performance-driven and brand-aligned
- Lead structured A/B testing across creative and messaging, delivering data-backed insights to inform creative direction
- Monitor performance and deliver actionable insights, with a focus on optimisation and future strategy — not just reporting
- Stay ahead of platform developments, emerging channels, and industry best practices
- **Experience & Knowledge**
- Deep expertise in paid media strategy and execution across meta, Tiktok, Google, Youtube and other relevant platforms.
- Experience scaling paid campaigns for consumer brands in either agency roles or client-side.
- Experience managing budgets and optimising toward commercial outcomes (CPA, ROAS, CAC).
- Hands on experience with Shopify, Google Analytics, Google Ads Manager, Meta Ads manager, Tiktok Ads manager & reporting.
- Understanding of the full digital customer journey, including acquisition, conversion and post-purchase optimisation.
- Knowledge of emerging digital trends, tool and platforms to drive innovative growth.
- **Skills & Attributes**
- Strong analytical skills: ability to extract actionable insights from data and drive optimisations.
- Data-driven mindset: skilled at A/B testing, campaign iteration and ROI-focused optimisation.
- Creative thinker with a passion for digital innovation and customer engagement.
- Able to turn insights into clear strategies and strategies into measurable results.
- High attention to detail with a proactive, ownership-driven approach.
- Strong collaboration skills, particularly when working with creative and brand teams.
- Comfortable in a fast-moving, small business environment where hands-on execution is key in a fast-growing business.
- Confident communicator, able to influence stakeholders and contribute to strategic discussions.
- Curious and test-and-learn oriented, with a focus on continuous improvement.
- Please note, this role is being recruited by
- ***Haus of Chain.***