Paid Media Specialist
- company
- MCoBeauty
- location
- New York, NY, United States
- work mode
- hybrid
- posted
- 19 Aug
- **About DBG Health & Beauty**
- Join Australia’s largest independent health, wellness, and beauty powerhouse!
- Part of DBG Health, headquartered in Australia, we’re driven by our mission to deliver affordable and innovative solutions that enhance well-being for millions of customers. With over 1,000 dedicated professionals, we lead the way in pharmaceuticals, consumer goods, beauty, health, and wellness, backed by a portfolio of trusted brands.
- Beauty, our consumer division, represents market-leading names like MCoBeauty, Esmi Skin Minerals, Nude by Nature, SunSkills, PONi cosmetics and more, offering premium-quality, accessible products that resonate with consumers domestically and internationally.
- Join a team that values creativity, innovation, and customer impact as we continue to grow and redefine what's possible.
- **About the Role**
- MCoBeauty is looking for a hands-on Paid Media Specialist to own both the strategy and execution of our paid media across
- **Meta (Facebook/Instagram) and TikTok**
- This role will be directly responsible for planning, building, and optimizing campaigns themselves.
- This is an initial
- **6-month Fixed-Term Contract**
- with an expectation to be in person in our NYC office (hybrid) based in Rockefeller Plaza.
- **What You'll Do**
- Own and drive the paid media strategy across Meta and TikTok, including budget allocation, audience targeting, channel mix, and testing plans.
- Partner with Brand and E-Commerce teams to align campaigns with product launches, promotions, sales priorities, and creative initiatives.
- Build, launch, manage, and optimize paid campaigns directly within Meta Ads Manager and TikTok Ads Manager.
- Monitor performance and budgets daily, making proactive optimizations to improve ROAS, efficiency, and campaign outcomes.
- Coordinate with internal creative teams to develop and refresh high-performing ad assets and creative concepts.
- Maintain accurate tracking, attribution, and reporting, providing clear insights, recommendations, and performance updates to stakeholders.
- **What We're Looking For**
- 5+ years' hands-on paid media experience managing and optimizing campaigns directly within Meta and TikTok advertising platforms.
- Proven experience developing paid media strategies and independently owning campaign performance from planning through execution.
- Strong knowledge of campaign structure, audience development, bidding strategies, budget pacing, creative testing, and performance optimization.
- Experience in e-commerce, DTC, beauty, or consumer goods brands, with a strong understanding of customer acquisition and online sales objectives.
- Data-driven mindset with strong analytical skills and experience managing reporting, attribution, pixels, UTMs, and campaign measurement.
- Excellent stakeholder management and communication skills, with the ability to collaborate across Brand, Creative, and E-Commerce teams while working autonomously.