Paid Media Specialist – Meta & Reddit (5+ Years Meta | 2+ Years Reddit)
- company
- Brand Vault 360˚
- location
- Tamil Nadu, India
- work mode
- remote
- posted
- 18 Jul
- **Location:**
- Remote (Preferred: India)
- **Employment Type:**
- Full-Time
- **Contact :883480537 or keerthika.hr@brandvault360.com**
- About Brand Vault
- Brand Vault is a fast-growing CPG brand growth agency helping startups and emerging brands launch and scale across North America. We specialize in branding, digital marketing, product launches, e-commerce, fundraising, and growth marketing.
- We're looking for an experienced
- **Paid Media Specialist**
- to take ownership of our
- **Meta (Facebook & Instagram) and Reddit advertising**
- while also helping grow our clients through strategic organic Reddit engagement.
- Key Responsibilities
- You will own the planning, execution, optimization, and reporting of all Meta and Reddit marketing campaigns.
Responsibilities include
- Plan, launch and optimize Meta advertising campaigns
- Plan and manage Reddit paid advertising campaigns
- Develop and execute organic Reddit growth strategies
- Identify and engage relevant subreddits while ensuring compliance with Reddit community guidelines
- Work closely with our strategy and creative teams to develop high-performing ad concepts
- Brief our designers and video editors on creative requirements for image and video ads
- Continually test new audiences, creatives, copy, offers and landing pages
- Monitor campaign performance and optimize for ROAS, CPL, CPA and other KPIs
- Stay current on Meta and Reddit algorithm changes, advertising features and industry best practices
- Research competitors and identify emerging opportunities
- Produce weekly performance reports with actionable insights and recommendations
- Collaborate with account managers and other team members to improve campaign performance
- Required Experience
- **Minimum 5 years**
- hands-on Meta Ads experience
- **Minimum 2 years**
- managing Reddit Paid Ads
- Proven experience with
- **organic Reddit marketing and community engagement**
- Strong understanding of Meta Ads Manager
- Experience managing advertising budgets across multiple accounts
- Strong analytical skills with experience interpreting campaign data
- Experience A/B testing creatives, copy and audiences
- Excellent written English
- Highly organized with strong project management skills
- Preferred Experience
Experience with
- Consumer Packaged Goods (CPG)
- Food & Beverage brands
- Shopify
- Google Analytics (GA4)
- Looker Studio
- Reddit Ads Manager
- AI tools for advertising and creative ideation
- Success Metrics
- You will be responsible for:
- Improving ROAS
- Reducing Cost Per Acquisition (CPA)
- Increasing qualified leads
- Scaling successful campaigns
- Growing organic Reddit engagement
- Delivering accurate weekly performance reports
- Bringing proactive ideas and continuous campaign improvements
- What We're Looking For
- We're looking for someone who:
- Thinks strategically and executes efficiently
- Is data-driven
- Takes ownership
- Communicates clearly
- Is proactive rather than reactive
- Enjoys testing, learning and improving
- Stays ahead of industry trends
- To Apply
- Please include:
- Your resume
- Portfolio or case studies
- Meta Ads certifications (if applicable)
- Examples of Reddit paid campaigns you've managed
- Examples of successful organic Reddit strategies
- Your expected monthly salary
- Your availability
- A brief explanation of your biggest paid advertising success
- **Applications without examples of previous Meta and Reddit work may not be considered.**