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jobs/eyecarepro

Paid Media Strategist

company
EyeCarePro
location
Manila, National Capital Region, Philippines (remote)
work mode
remote
posted
3 Aug
  • Manila, Metro Manila, Philippines
  • Or refer someone
  • Job Openings Paid Media Strategist
  • **About The Job Paid Media Strategist**
  • At EyeCarePro, we are the leading digital marketing agency dedicated exclusively to helping eye care practices grow through innovative, data-driven strategies. Our team leverages advanced SaaS platforms, proprietary systems, and AI-driven tools to deliver measurable results and continuously improve how we serve our clients.
  • We are passionate about helping eye care professionals attract more patients, strengthen their brands, and grow their businesses through cutting-edge marketing solutions. As we continue expanding our social media marketing and advertising services, we are seeking a Social Media Advertising Strategist who is passionate about creating high-performing social media campaigns, driving measurable results, and helping eye care practices grow through strategic organic and paid social media marketing.
  • Key Responsibilities
  • Social Media Strategy & Campaign Management
  • Develop and execute data-driven social media strategies focused on audience growth, engagement, brand awareness, patient acquisition, and lead generation.
  • Manage organic and paid social media campaigns across Facebook, Instagram, LinkedIn, TikTok, and X (Twitter).
  • Create and maintain engaging content calendars aligned with client goals and marketing initiatives.
  • Identify opportunities to improve campaign performance through audience insights, platform trends, and competitive analysis.
  • Manage multiple client accounts while maintaining exceptional quality and attention to detail.
  • Paid Social Advertising
  • Plan, launch, monitor, and optimize paid social advertising campaigns using Meta Ads Manager, LinkedIn Campaign Manager, and other relevant advertising platforms.
  • Manage advertising budgets and bidding strategies to maximize campaign performance and return on investment.
  • Monitor and report on key performance indicators (KPIs), including:
  • Reach and impressions
  • Engagement rates
  • Click-through rate (CTR)
  • Cost per lead (CPL)
  • Conversion rates
  • Return on ad spend (ROAS)
  • Conduct A/B testing on creative assets, ad copy, audience targeting, campaign objectives, and landing page experiences to continuously improve results.
  • Content Development & Brand Compliance
  • Create patient-focused, educational, and engaging social media content that aligns with client goals and brand standards.
  • Ensure all content adheres to healthcare marketing best practices and client brand guidelines.
  • Collaborate with internal teams to develop compelling visual and written assets that support campaign objectives.
  • Performance Analysis & Optimization
  • Analyze campaign performance and identify opportunities for continuous improvement.
  • Provide actionable recommendations based on campaign data and industry best practices.
  • Stay current with social media trends, platform updates, advertising innovations, and algorithm changes.
  • Prepare and communicate performance insights and recommendations to internal stakeholders.
  • Collaboration & Innovation
  • Partner with cross-functional teams including design, content, strategy, and account management to deliver successful campaigns.
  • Contribute ideas and recommendations for expanding EyeCarePro's social media advertising capabilities.
  • Embrace AI-powered tools, automation, and emerging technologies to improve campaign performance, efficiency, and scalability.
  • **Required Qualifications**
  • 3–5 years of experience in digital marketing, social media management, or paid advertising.
  • Minimum 2 years of hands-on experience managing social media accounts and digital marketing campaigns.
  • Proven experience creating, managing, and optimizing paid social media advertising campaigns.
  • Strong knowledge of Facebook, Instagram, LinkedIn, TikTok, and X (Twitter) advertising platforms.
  • Experience using social media management and scheduling tools such as Publer or similar platforms.
  • Experience managing multiple clients, preferably in an agency environment.
  • Strong understanding of social media trends, algorithms, and platform best practices.
  • Excellent written and verbal communication skills.
  • Strong analytical and problem-solving abilities.
  • Exceptional organizational skills and attention to detail.
  • Creative thinker with a results-oriented mindset.
  • **Preferred Qualifications**
  • Experience marketing healthcare, medical, or professional service businesses.
  • Experience with marketing automation and CRM platforms.
  • Familiarity with lead generation and conversion-focused marketing strategies.
  • Experience using analytics and reporting tools to measure campaign performance.
  • Experience leveraging AI tools to support content creation, audience research, campaign optimization, and workflow efficiency.
  • Work Requirements
  • 100% Remote (Work from Anywhere)
  • **Candidates Must Have**
  • Personal computer and essential equipment.
  • Reliable high-speed internet connection.
  • Quiet, professional work environment.
  • Backup power solution for load-shedding or power interruptions (where applicable).
  • Perks & Benefits
  • Competitive salary.
  • Paid time off.
  • Fully remote, flexible work culture.
  • Professional development and training opportunities.
  • Collaborative and supportive marketing team.
  • Opportunity to work with cutting-edge AI and marketing technologies.
  • Be part of a fast-growing, mission-driven company making a meaningful impact in healthcare marketing.
  • How to Apply
  • To apply, please submit your resume along with responses to our short set of screening questions.
  • **Note:**
  • If you do not hear from us within two weeks of your application, please consider your application unsuccessful.
  • Or refer someone
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