Paid Media Strategist - Remote
- company
- Skayl
- location
- United Kingdom (remote)
- work mode
- remote
- posted
- 15 Jun
- **About Skayl**
- We help businesses achieve profitable, efficient, and scalable growth through performance-driven digital marketing strategies.
- At Skayl, we offer data-backed digital marketing services to brands up to £25m+ yearly revenue to improve their online visibility, traffic, and revenue growth.
- **The Role**
- You'll own the day-to-day delivery of a portfolio of Google and Microsoft Ads accounts, driving profitable, results-driven performance against every client's KPIs.
- You'll manage each budget with commercial care, keep accounts actively optimised, and report straight on what is and isn't working.
- This is a hands-on delivery role. You report to the Head of Paid Media, who sets the strategy and clears your path. Your job is to run the accounts and hit the numbers.
- **Key Responsibilities**
- Own daily performance and budget pacing across allocated Google and Microsoft Ads accounts, directing spend to where it earns the most
- Flag budget over-delivery or under-delivery early, so it gets resolved before it costs the client
- Execute business-as-usual optimisations consistently, looking beyond the brief to improve results
- Keep campaign, bid strategy and tracking QA accurate and clean
- Work closely with the Head of Paid Media, surfacing inefficiencies, risks, capacity constraints and automation opportunities early
- Document all work in ClickUp, organised into sprints with due dates, and run your week from your dashboard
- Deliver accurate monthly reports within 3 working days of month end using TripleWhale, GA4 and platform data
- Help build the department's SOPs and frameworks, and grow your skills against an agreed development plan
- **What We're Looking For**
- Proven experience managing paid media at a digital marketing agency, ideally for ecommerce brands
- Strong hands-on Google Ads expertise, with Microsoft Ads experience or the ability to pick it up fast
- Confident with GA4 and TripleWhale to interpret performance and guide optimisation
- Real command of budgeting, pacing and working to ROAS, CPA, MER and profitability targets, not just platform metrics
- Sharp commercial awareness. You read the data, spot what matters, and act on it
- Proactive. You surface variances, risks and opportunities early rather than waiting to be asked
- Accountable. You keep every account actively managed and own the outcomes
- Comfortable using Claude and other AI tools to work faster without dropping quality
- Self-directed and reliable. You deliver without daily check-ins
- Available full-time, fully remote
- **What We Offer**
- £50,000 DOE
- Remote-first culture with flexible working hours
- 28 days annual leave, including your birthday
- Comprehensive training and a clear development plan
- Clear career progression as the paid media team grows
- Work with established eCommerce and commercial brands in the UK and USA
- **How to Apply**
- Don't apply through LinkedIn. Click the link below to complete our application form:
- https://careers.skayl.co.uk/paid-media-strategist/?utm\_source=linkedin&utm\_campaign=uk
- Read the full scorecard here:
- https://doc.clickup.com/90151062236/d/h/2kypr2pw-144175/097845b6e89128a