Part-Time Senior Performance Marketing Specialist

• **Job Title:** Part-Time Senior Performance Marketing Specialist
• **Location:** Remote
• **Hours:** 20 hrs/week, Mondays - Fridays during AEST time
• **Overview:**
• We're looking for an experienced **Senior Performance Marketing Specialist** to become a key part of our business and help scale the brand through data-driven advertising, creative marketing ideas and strategic thinking.
• This is a long-term opportunity with the potential to become the lead Performance Marketing Specialist, taking full ownership of our paid advertising strategy across Google, Meta and future growth channels.
• Initially, you will work alongside our existing marketing agency while taking over our Google Ads account. During this transition period, you'll gain an in-depth understanding of our Meta advertising strategy before taking full ownership of our Meta Ads account from **January 2027**.
• We're looking for someone who enjoys taking ownership, thinks proactively, loves analysing data and is excited about growing an eCommerce brand.
• **Key Responsibilities:**
• **Google Ads (From September)**
• Take over management and optimisation of our Google Ads account from 1 September.
• Manage Google Shopping, Search and Performance Max campaigns.
• Improve campaign performance while maintaining profitable

Roas

• Identify opportunities to scale advertising spend effectively.
• Monitor campaigns daily and make proactive optimisations.
• Test new keywords, bidding strategies and campaign structures.
• Produce clear weekly and monthly performance reports.
• **Meta Ads (Transition September-December | Full Ownership from January)**
• A key objective of this role is to transition management of our Meta advertising from our current marketing agency and assume full ownership from **January 2027**.
• During the transition period you will:
• Work alongside our current agency to gain a complete understanding of our Meta advertising account.
• Learn our campaign structures, audiences, creative strategy and reporting processes.
• Review campaign performance and identify opportunities for improvement.
• Become familiar with historical advertising data and seasonal performance.
• Make recommendations to improve efficiency and profitability.
• Develop a clear transition plan for bringing Meta advertising in-house.
• From January you will be responsible for:
• Planning, creating and managing all Meta advertising campaigns.
• Managing advertising budgets and confidently scaling profitable campaigns.
• Developing and testing new audiences, creatives and campaign strategies.
• Monitoring key metrics including MER, ROAS, CPA and customer acquisition costs.
• Continually testing and improving campaign performance.
• Taking complete ownership of our Meta advertising strategy and execution.
• Strong, hands-on experience managing Meta Ads for eCommerce brands is essential.
• **Pinterest**
• Set up and optimise a new Pinterest Business account.
• Develop both paid and organic Pinterest strategies.
• Launch and manage Pinterest advertising campaigns.
• Create and schedule Pins using existing and new content.
• Grow Pinterest into an additional customer acquisition channel.
• **Email Marketing**
• Develop ideas for monthly email campaigns and promotional calendars.
• Identify opportunities to grow our email subscriber list.
• Improve customer segmentation and automation flows.
• Work within Klaviyo to increase revenue from email marketing.
• Suggest improvements to existing email campaigns and customer journeys.
• **Customer Insights & Marketing Strategy**
• Analyse customer behaviour and audience segments.
• Identify which products perform best across different advertising platforms.
• Recommend advertising strategies for new product launches.
• Monitor competitors and identify emerging trends.
• Help develop monthly marketing plans and promotional calendars.
• **Content & Creative**
• Work with our existing photography and video content.
• Create additional content using AI tools where appropriate.
• Develop concepts for advertising creatives.
• Assist with creating content for paid campaigns.
• Suggest campaign ideas and marketing initiatives.
• Assist with planning seasonal campaigns including Black Friday, Christmas and Mother's Day.
• **Growth Opportunities**
• Continually identify opportunities to grow the business through channels including:
• Influencer marketing
• TikTok
• Pinterest
• Bing Ads
• Affiliate marketing
• AI tools
• Conversion Rate Optimisation (CRO)
• Website improvements
• New customer acquisition channels
• We're looking for someone who enjoys bringing fresh ideas to the table and isn't afraid to test new strategies.
• **Reporting & Analytics**
• Manage advertising budgets of approximately **AUD $15,000-25,000 per month**.
• Produce easy-to-understand weekly and monthly performance reports.
• Monitor key business metrics including MER, ROAS, CPA, customer acquisition costs and conversion rates.
• Identify opportunities to improve advertising efficiency and profitability.
• Make strategic recommendations backed by data.
• **Requirements:**
• **Essential**
• Extensive experience managing **Meta Ads for eCommerce brands**
• Strong experience managing **Google Ads**
• Proven experience managing and scaling advertising budgets of **AUD $15,000+ per month**
• Strong understanding of performance marketing for Shopify eCommerce brands
• Experience with Google Merchant Centre
• Experience using Google Analytics (GA4)
• Strong analytical skills with the ability to interpret advertising data and make strategic recommendations
• Excellent written and spoken English
• Highly organised with exceptional attention to detail
• Able to work independently while taking ownership of projects
• A proactive mindset with a passion for continuous improvement
• **Nice-to-Have:**
• Experience with Klaviyo
• Pinterest Ads
• TikTok Ads
• Bing Ads
• AI tools including ChatGPT, Claude and Canva AI
• Experience within jewellery, fashion or premium consumer brands
• **Working Hours**
• 20 hours per week
• Preferred schedule of **4 hours per day, Monday to Friday**
• Must work during Australian business hours
• Work closely with our founder and existing VA in real time